Maggie Leahy


Using Digital Marketing During Work-at-Home

B2B digital marketing maximizes returns in 2021. It is perfect for marketing departments who seek to optimize their marketing efforts while working remotely. It allows for marketing to be conducted in a simple digital format that expands companies’ marketing capabilities, while reaching their target audience through their campaigns [1]. One example of digital marketing is…

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Champion/Challenger vs. A/B Testing

Marketo and other systems provide options for determining the most effective marketing content. Companies can use a multitude of tools, including A/B testing and Champion/Challenger testing, to optimize such content. During A/B testing, a company tests two different versions of a product, which often consist of emails or web pages, to see which one has…

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