Data come from many sources in the marketing database and not always in the optimal state. As there could be some process running like Lead routing and if the incoming data is not in the optimal state or may be missing mandatory fields, that lead might not become part of it. Bad practices of data…
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The Power of Voice Digital marketers experiment with Alexa, Siri, Hey Google, and other voice systems. Voice interfaces are the next progression in a series of ever-adapting user interfaces that we utilize each day. At the beginning of figuring, there was the venerable punch card, which was a restricted character interface. The next step was…
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RightWave has achieved another milestone. The company has jumped up and reached the list of Super 30 Companies of the Year 2018 in Silicon Review. After receiving the designation “Hot in Silicon Valley“ in 2016, Rightwave has now reached to the Top 30 companies. Anurag Khemka, President and CEO of RightWave, has been a pioneer in…
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RightWave webinar provides case studies and process suggestions. In today’s highly competitive era, companies are growing rapidly and using marketing automation to capture market share. The strength of marketing automation and its success largely depends on the data about customers and prospects and the quality of that data. It is important for data to be…
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Marketo is making architectural changes to the way it synchronizes its data with SalesForce. Organizations using Marketo with SalesForce will need to do some planning, manual updates, and timely scheduling in order to handle this change. There is lots of scattered information about this change, so this blog summarizes the steps to handle it. Marketo’s…
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