When Chatbots Go Wrong: Lessons Learned from Air Canada’s Costly Experiment

At RightWave, we’re passionate about helping companies leverage technology to streamline their marketing operations and improve efficiency. But as the recent case of Air Canada and its chatbot demonstrates, even the best-intentioned technology can backfire spectacularly. Let’s delve into the details and extract valuable lessons for marketing operations professionals. The Case: Chatbot Misinformation Leads to…