Beyond Efficiency: How Data Quality Governance Drives Predictive Lead Qualification

In today’s competitive landscape, mere lead qualification efficiency isn’t enough. We need to shift towards predictive lead qualification, using data not just to identify promising leads, but to anticipate their behavior and tailor engagement accordingly. This is where Data Quality Governance (DQG) truly shines. From Accuracy to Insight: While the blog rightly emphasizes DQG’s role…