Webinar: Data Quality Governance

Tuesday, February 27, 2018

9:00 AM PT/12:00 Noon ET

Significantly increase the ROI of your marketing by improved Data Quality Governance

In a recent report published by Demand Gen Report (DGR)* 83% of the respondents said that their data is old and outdated; and 64% agreed that they do not have enough customer data. While 80% thought that maintaining data quality is marketing s responsibility (shared with sales), 71% could not implement effective data quality process because of the lack of time and trained resources.
Most analysts also agree that the cost of operational inefficiencies and lost opportunities due to data quality issues is much more than what enterprises spend to address the data quality issues. For marketers, bad quality of data (like duplicate, incomplete, inappropriate, or non standard information) in the marketing database may result inJ
  • I Inability to create right segmentation for targeting and better engagement
  • I Wrongly qualifying a lead leading to sales discontent and lost sales opportunities
  • I Not knowing how and where to grow the database to reach the addressable market
  • I Not being able to analyze sales and behavior data to identify buyer journeys or personas
  • I Poor reports and ability to measure ROI of marketing initiatives

Speakers

Anurag Khemka


Anurag Khemka


Jacky Hood

Account Manager, RightWave, Inc

* Dun & Bradstreet s Fifth Annual B2B Data Marketing Report. to get your own copy of this report.
* Dun & Bradstreet s Sixth Annual B2B Data Marketing Report. to get your own copy of this report
A recording of this webinar is now available, click below to view on demand.

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including Marketo, Eloqua, Salesforce MCAE (formerly Pardot), Hubspot, and RightWave. RightWave’s focus on innovation, quality, and productivity coupled
with our domain expertise and extensive experience. maximizes our customer’s “Return on Marketing Investment (ROMI)”
significantly increasing both sales and marketing effectiveness. to discuss if you are experiencing any pain points in
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