Watch the Webinar: Plaid’s Data Quality Transformation & the Impact on Marketing ROI
Discover how Plaid transformed their inconsistent and unreliable data into a powerhouse for campaign performance, leading to a 300% increase in their ACV pipeline and nearly 70% growth in opportunity creation.
Plaid's Data Transformation Journey
In this webinar, Shawn Aguilar, Marketing Operations Lead at Plaid, shared their journey from inconsistent, unreliable data to a standardized, reliable system that fueled marketing success. Plaid’s partnership with RightWave allowed them to achieve a 300% increase in pipeline and boost marketing ROI by cleaning up their data, improving lead source accuracy, and ensuring GDPR compliance.
What you’ll learn
- How Plaid achieved reliable, standardized data.
- The exact steps they took to improve marketing performance.
- The dramatic ROI improvements they experienced.
- How to prepare your data for AI-driven marketing.
