{"id":89372,"date":"2025-08-13T06:06:00","date_gmt":"2025-08-13T13:06:00","guid":{"rendered":"https:\/\/rightwave.com\/rwi\/?p=89372"},"modified":"2025-08-13T06:08:28","modified_gmt":"2025-08-13T13:08:28","slug":"why-your-salesforce-tasks-and-emails-arent-showing-up-in-hubspot-and-how-to-fix-it","status":"publish","type":"post","link":"https:\/\/rightwave.com\/rwi\/why-your-salesforce-tasks-and-emails-arent-showing-up-in-hubspot-and-how-to-fix-it","title":{"rendered":"Why Your Salesforce Tasks and Emails Aren\u2019t Showing Up in HubSpot (and How to Fix It)"},"content":{"rendered":"\t\t
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For many Marketing Operations and RevOps teams, syncing Salesforce (SFDC) activities\u2014like tasks, calls, and emails\u2014into HubSpot\u2019s activity timeline is a must. It creates a unified record of interactions, helps sales and marketing teams see the same picture, and improves attribution and follow-up.<\/p>\n

But if you\u2019ve toggled Task syncing<\/strong> on and still don\u2019t see activities in HubSpot, you\u2019re not alone. There\u2019s a common reason why\u2014and it often has nothing to do with your integration settings.<\/p>\n

The Hidden Culprit: EmailMessage Records from Einstein Activity Capture<\/strong><\/h3>\n

When Salesforce is set up with Einstein Activity Capture<\/strong>, most \u201cemail tasks\u201d you see aren\u2019t actually Tasks in Salesforce\u2014they\u2019re EmailMessage records<\/strong>. HubSpot\u2019s native sync looks for Task<\/em> objects, so these won\u2019t appear in the activity timeline.<\/p>\n

In other words:<\/p>\n

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  • \n

    HubSpot syncs Salesforce Tasks (and certain activity types), not every email record.<\/p>\n<\/li>\n

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    If your \u201cemail\u201d is logged as an EmailMessage, it won\u2019t make it over unless you manually convert or recreate it as a Task.<\/p>\n<\/li>\n<\/ul>\n

    Steps to Ensure Tasks Sync to HubSpot<\/strong><\/h3>\n
      \n
    1. \n

      Confirm the Record Type<\/strong><\/p>\n

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        Open the activity in Salesforce and check if the Record Type<\/code> is Task<\/strong>.<\/p>\n<\/li>\n

      • \n

        If it says Email\/EmailMessage, it won\u2019t sync.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n

      • \n

        Check Record Associations<\/strong><\/p>\n

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        • \n

          The Task must be linked to a Lead, Contact, Account, or Opportunity that\u2019s already syncing to HubSpot.<\/p>\n<\/li>\n

        • \n

          If it\u2019s linked to an object that isn\u2019t part of your sync rules, HubSpot won\u2019t see it.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n

        • \n

          Trigger the Sync<\/strong><\/p>\n

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          • \n

            Edit and save the Task (even adding a single character to the Subject will do) to push it to HubSpot.<\/p>\n<\/li>\n

          • \n

            Wait a few minutes, then refresh the HubSpot record\u2019s timeline and filter to Tasks.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n

          • \n

            Historical Emails?<\/strong><\/p>\n

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            • \n

              Turning on sync doesn\u2019t retroactively pull in old activities.<\/p>\n<\/li>\n

            • \n

              To bring them over, create Tasks for those past interactions or import them into HubSpot directly.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n

            • \n

              Is a Task Still Not Syncing?<\/strong><\/p>\n

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              • \n

                Capture the Salesforce Task ID and the HubSpot record URL.<\/p>\n<\/li>\n

              • \n

                Use this info to pinpoint the blocker\u2014either internally or with integration support.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

                Why This Matters for MOPS Teams<\/strong><\/h3>\n

                If activity syncs aren\u2019t working as expected, your sales and marketing alignment suffers:<\/p>\n

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                • \n

                  SDRs might not see past touchpoints before making a call.<\/p>\n<\/li>\n

                • \n

                  Marketing attribution models might miss key engagement data.<\/p>\n<\/li>\n

                • \n

                  Productivity reports can be misleading.<\/p>\n<\/li>\n<\/ul>\n

                  At RightWave, we\u2019ve seen how small misalignments in Salesforce-HubSpot syncs can snowball into missed opportunities. Our MOPS experts help clients audit their integration rules, map activity types correctly, and set up workflows that ensure the complete customer journey is visible in both systems.<\/p>\n

                  Bottom line:<\/strong> Don\u2019t assume \u201csync is on\u201d means \u201ceverything\u2019s syncing.\u201d Check your activity types, trigger the right records, and put processes in place to keep Salesforce and HubSpot in lockstep.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                  For many Marketing Operations and RevOps teams, syncing Salesforce (SFDC) activities\u2014like tasks, calls, and emails\u2014into HubSpot\u2019s activity timeline is a must. It creates a unified record of interactions, helps sales and marketing teams see the same picture, and improves attribution and follow-up. But if you\u2019ve toggled Task syncing on and still don\u2019t see activities in…<\/p>\n","protected":false},"author":45,"featured_media":89377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-89372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-welcome"],"_links":{"self":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/posts\/89372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/comments?post=89372"}],"version-history":[{"count":4,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/posts\/89372\/revisions"}],"predecessor-version":[{"id":89376,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/posts\/89372\/revisions\/89376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/media\/89377"}],"wp:attachment":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/media?parent=89372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/categories?post=89372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/tags?post=89372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}