{"id":89078,"date":"2025-07-10T00:57:21","date_gmt":"2025-07-10T07:57:21","guid":{"rendered":"https:\/\/rightwave.com\/rwi\/?p=89078"},"modified":"2025-07-12T01:18:36","modified_gmt":"2025-07-12T08:18:36","slug":"july-2025-marketo-updates-what-they-mean-for-your-marketing-ops-stack","status":"publish","type":"post","link":"https:\/\/rightwave.com\/rwi\/july-2025-marketo-updates-what-they-mean-for-your-marketing-ops-stack","title":{"rendered":"July 2025 Marketo Updates: What They Mean for Your Marketing Ops Stack"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"89078\" class=\"elementor elementor-89078\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d7c0653 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d7c0653\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-274212e4\" data-id=\"274212e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33cdbe5c elementor-widget elementor-widget-text-editor\" data-id=\"33cdbe5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<h2 class=\"wp-block-heading\"><\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4909487 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4909487\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d91260\" data-id=\"0d91260\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2e4266 elementor-widget elementor-widget-text-editor\" data-id=\"a2e4266\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"217\" data-end=\"535\">Marketo\u2019s July 2025 release brings a fresh wave of enhancements aimed at simplifying email creation, strengthening governance, and increasing transparency for Marketing Operations teams. At RightWave, we\u2019re excited about the direction Adobe is taking with Marketo Engage\u2014and what it means for the marketers we support.<\/p>\n<p data-start=\"537\" data-end=\"600\">Here\u2019s a quick rundown of what\u2019s new and why it matters to you:<\/p>\n<hr data-start=\"602\" data-end=\"605\" \/>\n<h3 data-start=\"607\" data-end=\"650\"><strong data-start=\"614\" data-end=\"650\">Email Designer Gets Supercharged<\/strong><\/h3>\n<p data-start=\"651\" data-end=\"775\">The new batch of Email Designer features makes creating, editing, and managing email assets more flexible and user-friendly:<\/p>\n<ul data-start=\"777\" data-end=\"2025\">\n<li data-start=\"777\" data-end=\"928\">\n<p data-start=\"779\" data-end=\"928\"><strong data-start=\"779\" data-end=\"801\">Custom CSS Support<\/strong><br data-start=\"801\" data-end=\"804\" \/>Finally, more control! You can now inject your own CSS directly into emails for precise brand styling\u2014no more workarounds.<\/p>\n<\/li>\n<li data-start=\"930\" data-end=\"1081\">\n<p data-start=\"932\" data-end=\"1081\"><strong data-start=\"932\" data-end=\"971\">Program Deletion and Asset Movement<\/strong><br data-start=\"971\" data-end=\"974\" \/>Relocate email assets between programs or delete programs with designer emails without the usual hiccups.<\/p>\n<\/li>\n<li data-start=\"1083\" data-end=\"1185\">\n<p data-start=\"1085\" data-end=\"1185\"><strong data-start=\"1085\" data-end=\"1104\">Firefox Support<\/strong><br data-start=\"1104\" data-end=\"1107\" \/>For teams using Mozilla Firefox, the Email Designer is now fully compatible.<\/p>\n<\/li>\n<li data-start=\"1187\" data-end=\"1311\">\n<p data-start=\"1189\" data-end=\"1311\"><strong data-start=\"1189\" data-end=\"1224\">Edit Published Email Properties<\/strong><br data-start=\"1224\" data-end=\"1227\" \/>No need to unapprove or revert emails just to tweak properties. A huge time-saver!<\/p>\n<\/li>\n<li data-start=\"1313\" data-end=\"1474\">\n<p data-start=\"1315\" data-end=\"1474\"><strong data-start=\"1315\" data-end=\"1356\">Simulate Content from Properties Page<\/strong><br data-start=\"1356\" data-end=\"1359\" \/>You can now simulate email content directly from the properties page\u2014no more toggling in and out of editing mode.<\/p>\n<\/li>\n<li data-start=\"1476\" data-end=\"1669\">\n<p data-start=\"1478\" data-end=\"1669\"><strong data-start=\"1478\" data-end=\"1514\">Role-Based Access Control (RBAC)<\/strong><br data-start=\"1514\" data-end=\"1517\" \/>After introducing Edit, Approve, and Delete controls in May, the July update adds <strong data-start=\"1601\" data-end=\"1621\">Read permissions<\/strong>\u2014giving admins finer control over who sees what.<\/p>\n<\/li>\n<li data-start=\"1671\" data-end=\"1831\">\n<p data-start=\"1673\" data-end=\"1831\"><strong data-start=\"1673\" data-end=\"1732\">Select Branding Domains and IP Configurations per Email<\/strong><br data-start=\"1732\" data-end=\"1735\" \/>More flexibility for enterprise orgs managing multiple brands or IPs within the same instance.<\/p>\n<\/li>\n<li data-start=\"1833\" data-end=\"2025\">\n<p data-start=\"1835\" data-end=\"2025\"><strong data-start=\"1835\" data-end=\"1860\">GenStudio Integration<\/strong><br data-start=\"1860\" data-end=\"1863\" \/>This is big. GenStudio users can now tap into Adobe\u2019s performance marketing muscle right inside the email editor\u2014helping boost efficiency and brand consistency.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"2027\" data-end=\"2030\" \/>\n<h3 data-start=\"2032\" data-end=\"2090\"><strong data-start=\"2039\" data-end=\"2090\">Platform Enhancements for Admins and Developers<\/strong><\/h3>\n<ul data-start=\"2092\" data-end=\"2762\">\n<li data-start=\"2092\" data-end=\"2275\">\n<p data-start=\"2094\" data-end=\"2275\"><strong data-start=\"2094\" data-end=\"2126\">REST API Error Notifications<\/strong><br data-start=\"2126\" data-end=\"2129\" \/>Two new in-app error types (606 \u2013 Max Rate Limit, 607 \u2013 Daily Quota) help API users stay informed and responsive without constant manual checks.<\/p>\n<\/li>\n<li data-start=\"2277\" data-end=\"2433\">\n<p data-start=\"2279\" data-end=\"2433\"><strong data-start=\"2279\" data-end=\"2328\">View REST API Field Names in Field Management<\/strong><br data-start=\"2328\" data-end=\"2331\" \/>No more CSV exports just to map field names\u2014REST field names are now directly visible within the UI.<\/p>\n<\/li>\n<li data-start=\"2435\" data-end=\"2596\">\n<p data-start=\"2437\" data-end=\"2596\"><strong data-start=\"2437\" data-end=\"2472\">Program Member Field Management<\/strong><br data-start=\"2472\" data-end=\"2475\" \/>Both <strong data-start=\"2482\" data-end=\"2527\">standard and custom program member fields<\/strong> are now viewable in Field Management, adding much-needed visibility.<\/p>\n<\/li>\n<li data-start=\"2598\" data-end=\"2762\">\n<p data-start=\"2600\" data-end=\"2762\"><strong data-start=\"2600\" data-end=\"2626\">My Tokens Used By List<\/strong><br data-start=\"2626\" data-end=\"2629\" \/>A long-awaited feature\u2014Marketo now shows you which assets are using a My Token (up to 50 assets). Say goodbye to endless searching.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"2764\" data-end=\"2767\" \/>\n<h3 data-start=\"2769\" data-end=\"2794\">What It Means for You<\/h3>\n<p data-start=\"2796\" data-end=\"2945\">These updates show that Adobe is taking usability, governance, and integration seriously. For Marketing Operations and Revenue Ops teams, that means:<\/p>\n<ul data-start=\"2947\" data-end=\"3233\">\n<li data-start=\"2947\" data-end=\"3008\">\n<p data-start=\"2949\" data-end=\"3008\">Less time spent on rework and navigating complex UI flows<\/p>\n<\/li>\n<li data-start=\"3009\" data-end=\"3071\">\n<p data-start=\"3011\" data-end=\"3071\">More control and governance in large, multi-user instances<\/p>\n<\/li>\n<li data-start=\"3072\" data-end=\"3152\">\n<p data-start=\"3074\" data-end=\"3152\">Better visibility into fields, tokens, and API limits for cleaner operations<\/p>\n<\/li>\n<li data-start=\"3153\" data-end=\"3233\">\n<p data-start=\"3155\" data-end=\"3233\">A smoother path for integrating tools like GenStudio for performance marketing<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"3235\" data-end=\"3238\" \/>\n<p data-start=\"3240\" data-end=\"3260\"><strong data-start=\"3240\" data-end=\"3260\">RightWave\u2019s Take<\/strong><\/p>\n<p data-start=\"3262\" data-end=\"3455\">At RightWave, we\u2019ve worked with 100+ companies to streamline their Marketing Automation infrastructure. These updates directly support what we always advocate: clarity, control, and efficiency.<\/p>\n<p data-start=\"3457\" data-end=\"3635\">If you&#8217;re unsure how these new features can be implemented in your setup\u2014or if you need help updating roles, permissions, or asset management processes\u2014<strong data-start=\"3609\" data-end=\"3635\">we\u2019d be happy to help.<\/strong><\/p>\n<hr data-start=\"3637\" data-end=\"3640\" \/>\n<p data-start=\"4371\" data-end=\"4469\">Reference &#8211;\u00a0 <a href=\"https:\/\/experienceleague.adobe.com\/en\/docs\/marketo\/using\/release-notes\/current\" target=\"_blank\" rel=\"noopener\">https:\/\/experienceleague.adobe.com\/en\/docs\/marketo\/using\/release-notes\/current<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketo\u2019s July 2025 release brings a fresh wave of enhancements aimed at simplifying email creation, strengthening governance, and increasing transparency for Marketing Operations teams. At RightWave, we\u2019re excited about the direction Adobe is taking with Marketo Engage\u2014and what it means for the marketers we support. Here\u2019s a quick rundown of what\u2019s new and why it&hellip;<\/p>\n","protected":false},"author":45,"featured_media":89085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-89078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-welcome"],"_links":{"self":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/posts\/89078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/comments?post=89078"}],"version-history":[{"count":4,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/posts\/89078\/revisions"}],"predecessor-version":[{"id":89082,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/posts\/89078\/revisions\/89082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/media\/89085"}],"wp:attachment":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/media?parent=89078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/categories?post=89078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/tags?post=89078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}