{"id":86716,"date":"2024-10-16T02:05:57","date_gmt":"2024-10-16T09:05:57","guid":{"rendered":"https:\/\/rightwave.com\/rwi\/?p=86716"},"modified":"2024-12-10T19:36:51","modified_gmt":"2024-12-11T03:36:51","slug":"marketos-october-2024-updates","status":"publish","type":"post","link":"https:\/\/rightwave.com\/rwi\/marketos-october-2024-updates","title":{"rendered":"A Fresh Look at Marketo\u2019s October 2024 Updates: Why They Matter for Your Team"},"content":{"rendered":"\t\t
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At RightWave, we\u2019re always on the lookout for updates that can make your marketing efforts smoother, smarter, and more impactful. The latest release from Adobe Marketo Engage, rolled out in October 2024, introduces some exciting improvements that could make life easier for your marketing team. These updates focus on simplifying operations, enhancing user experience, and improving data accuracy\u2014all things we love to see. Let\u2019s dive into what\u2019s new and why it matters for you.<\/p>\n

This blog references insights from Lindsay Fay’s article<\/strong>, “A closer look at October 2024 Adobe Marketo Engage release<\/a>,<\/em>” published on MarTech.org. The article provides a detailed breakdown of the latest updates to Adobe Marketo Engage, which serve as the foundation for the analysis and insights shared here.\u00a0<\/p>\n

Better Webinar Insights with Enhanced Registration Data<\/h4>\n

Marketo has added more detailed insights into how your audience interacts with webinars. You can now access company-specific data as well as individual lead engagement, all from the Engagement Dashboard.<\/p>\n

Why this is helpful:<\/strong> Imagine knowing exactly which companies are attending your webinars and how engaged they are. This means you can follow up with more tailored messaging based on their interest, making your campaigns much more relevant. Understanding audience details like job title, company size, and industry can help you shape your content to resonate more effectively with your prospects.<\/p>\n

Tokenization for Interactive Webinars: Making Setup Easier<\/h4>\n

Tokenization has been extended to cover webinars, which means Marketo will automatically pull relevant details like dates, times, and links into your emails and landing pages.<\/p>\n

Why this is a win:<\/strong> No more manual data entry! This not only saves time but also reduces the risk of human error. With everything automated, your campaigns can be launched faster, and you get to focus on the big picture\u2014like how to make your webinar content stand out.<\/p>\n

Smarter Campaign Decisions with the \u2018Set to Affect\u2019 Count<\/h4>\n

Marketo has added a new feature that shows you exactly how many records will be affected when you tweak your Smart Campaign settings.<\/p>\n

Why you\u2019ll love this:<\/strong> This feature gives you a clear snapshot of the impact of your changes before you hit \u2018go.\u2019 No more second-guessing or unintended consequences! It allows you to make informed adjustments, making your campaigns more effective and targeted.<\/p>\n

Easier Access to Your Account with the \u2018My Account\u2019 Button<\/h4>\n

For users who are on the Adobe Identity Management System, Marketo has added a \u2018My Account\u2019 button for quick access to personal settings.<\/p>\n

Why this helps:<\/strong> It\u2019s a small but thoughtful change that improves user experience by making it easier to manage things like time zones and subscriptions. You don\u2019t have to hunt around the platform for settings anymore\u2014it\u2019s all right there in the navigation rail.<\/p>\n

Improved Email Performance Reporting<\/h4>\n

Marketo has enhanced its email performance reports by letting you filter out merged or deleted contacts and tag emails as \u201caborted\u201d if no response comes within three days. They\u2019ve also fine-tuned the tracking for more accurate reporting.<\/p>\n

Why this matters:<\/strong> For marketers, accurate data is everything. These improvements give you a clearer view of what\u2019s working and what isn\u2019t, allowing you to refine your email strategies and drive better results. Knowing which campaigns are truly effective can help you optimize for higher engagement rates.<\/p>\n

Saying Goodbye to QR Codes<\/h4>\n

Marketo is phasing out the QR code feature from push notifications and in-app messaging.<\/p>\n

Why it\u2019s good news:<\/strong> By removing underused features like QR codes, Adobe can redirect resources to areas that are more critical for your day-to-day operations. This ensures that the platform stays modern, efficient, and focused on what really matters for marketers.<\/p>\n

Smoother Integration with Munchkin Changes<\/h4>\n

The new Munchkin v.164 introduces an update that removes non-URL encoded characters from URL fields, making integrations smoother.<\/p>\n

Why this update is helpful:<\/strong> If you\u2019ve ever encountered weird URL errors, this update is designed to prevent that. It makes the platform more reliable, meaning fewer technical headaches for you.<\/p>\n

Wrapping It Up<\/h3>\n

The October 2024 release of Adobe Marketo Engage comes with a host of features designed to make your marketing life easier\u2014from better data insights to improved reporting tools. These changes are not just about making things run more smoothly; they\u2019re about giving you the tools to make smarter decisions and create more personalized, effective campaigns.<\/p>\n

At RightWave, we\u2019re here to help you navigate these updates and make the most of your marketing automation platform. Curious about how these features can work for your team? Let\u2019s chat! We\u2019d love to show you how you can leverage these new tools for even greater marketing success.<\/p>\n


Reference:\u00a0
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At RightWave, we\u2019re always on the lookout for updates that can make your marketing efforts smoother, smarter, and more impactful. The latest release from Adobe Marketo Engage, rolled out in October 2024, introduces some exciting improvements that could make life easier for your marketing team. These updates focus on simplifying operations, enhancing user experience, and…<\/p>\n","protected":false},"author":45,"featured_media":86722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-86716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-welcome"],"_links":{"self":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/posts\/86716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/comments?post=86716"}],"version-history":[{"count":13,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/posts\/86716\/revisions"}],"predecessor-version":[{"id":87362,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/posts\/86716\/revisions\/87362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/media\/86722"}],"wp:attachment":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/media?parent=86716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/categories?post=86716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/tags?post=86716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}