{"id":8545,"date":"2020-08-24T13:59:28","date_gmt":"2020-08-24T20:59:28","guid":{"rendered":"https:\/\/rightwave.com\/rwi\/?p=8545"},"modified":"2022-04-25T21:02:51","modified_gmt":"2022-04-25T21:02:51","slug":"marketo-sent-and-delivered-email-retention-policy-changes-september-1-2020","status":"publish","type":"post","link":"https:\/\/rightwave.com\/rwi\/marketo-sent-and-delivered-email-retention-policy-changes-september-1-2020","title":{"rendered":"Marketo Sent and Delivered Email Retention Policy Changes September 1, 2020"},"content":{"rendered":"<p>90 days will be Marketo&#8217;s new retention period starting Tuesday September 1, 2020.<\/p>\n<p>Marketo will retain sent and delivered email data for that period of time, a reduction from&nbsp;the 25-month standard retention and 37-month extended retention. This change only applies to Smart Lists.<\/p>\n<p>There is no impact on Analytics, Dashboards, or Reports. Also, Date Opened will still be retained as in the past.<\/p>\n<p>For more information and assistance in accommodating this change, <a href=\"https:\/\/rightwave.com\/rwi\/contactus\/\">contact RightWave<\/a>.<\/p>\n<p>Reference<\/p>\n<p>&#8220;<span style=\"color: #000000;\">Sent &amp; Delivered Email Activity \u2013 Retention Policy Change FAQ&#8221;, Marketo Nation, undated,&nbsp;<a href=\"https:\/\/nation.marketo.com\/t5\/Product-Documents\/Sent-amp-Delivered-Email-Activity-Retention-Policy-Change-FAQ\/ta-p\/296678\" target=\"_blank\" rel=\"noopener\">https:\/\/nation.marketo.com\/t5\/Product-Documents\/Sent-amp-Delivered-Email-Activity-Retention-Policy-Change-FAQ\/ta-p\/296678<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>90 days will be Marketo&#8217;s new retention period starting Tuesday September 1, 2020. Marketo will retain sent and delivered email data for that period of time, a reduction from&nbsp;the 25-month standard retention and 37-month extended retention. This change only applies to Smart Lists. There is no impact on Analytics, Dashboards, or Reports. Also, Date Opened&hellip;<\/p>\n","protected":false},"author":27,"featured_media":77908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-8545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-welcome","category-3","description-off"],"_links":{"self":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/posts\/8545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/comments?post=8545"}],"version-history":[{"count":1,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/posts\/8545\/revisions"}],"predecessor-version":[{"id":77909,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/posts\/8545\/revisions\/77909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/media\/77908"}],"wp:attachment":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/media?parent=8545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/categories?post=8545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/tags?post=8545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}