{"id":8461,"date":"2020-07-15T20:45:26","date_gmt":"2020-07-16T03:45:26","guid":{"rendered":"https:\/\/rightwave.com\/rwi\/?p=8461"},"modified":"2022-04-25T21:03:48","modified_gmt":"2022-04-25T21:03:48","slug":"newly-released-research-highlights-critical-role-of-marketing-operations","status":"publish","type":"post","link":"https:\/\/rightwave.com\/rwi\/newly-released-research-highlights-critical-role-of-marketing-operations","title":{"rendered":"Newly-released research highlights critical role of Marketing Operations"},"content":{"rendered":"<p>Insights include the ratio of Marketing staff to Marketing Operations staff, top responsibilities, primary metrics, key challenges, and the impact of the COVID-19 pandemic. This 2020 study of Business-to-Business Marketing Operations executives and managers includes a bonus section that highlights areas in which&nbsp;Marketing Operations can facilitate&nbsp;alignment and collaboration between Marketing and Sales.<\/p>\n<p>Marketers, sales personnel, and executives will find this report timely and actionable. Downloads are available at <a href=\"https:\/\/rightwave.com\/rwi\/research\">https:\/\/rightwave.com\/rwi\/research<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Insights include the ratio of Marketing staff to Marketing Operations staff, top responsibilities, primary metrics, key challenges, and the impact of the COVID-19 pandemic. This 2020 study of Business-to-Business Marketing Operations executives and managers includes a bonus section that highlights areas in which&nbsp;Marketing Operations can facilitate&nbsp;alignment and collaboration between Marketing and Sales. Marketers, sales personnel,&hellip;<\/p>\n","protected":false},"author":27,"featured_media":77908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-8461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-welcome","category-3","description-off"],"_links":{"self":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/posts\/8461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/comments?post=8461"}],"version-history":[{"count":1,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/posts\/8461\/revisions"}],"predecessor-version":[{"id":77910,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/posts\/8461\/revisions\/77910"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/media\/77908"}],"wp:attachment":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/media?parent=8461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/categories?post=8461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/tags?post=8461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}