{"id":80514,"date":"2023-04-24T06:00:00","date_gmt":"2023-04-24T13:00:00","guid":{"rendered":"https:\/\/rightwave.com\/rwi\/?p=80514"},"modified":"2023-09-22T00:48:07","modified_gmt":"2023-09-22T07:48:07","slug":"project-portfolio-management-as-a-model-for-b2b-digital-marketing","status":"publish","type":"post","link":"https:\/\/rightwave.com\/rwi\/project-portfolio-management-as-a-model-for-b2b-digital-marketing","title":{"rendered":"Project Portfolio Management as a Model for B2B Digital Marketing"},"content":{"rendered":"<p><span style=\"color: #000000;\">Project Portfolio Management (PPM) applies to multiple projects running in parallel that share resources but are not part of a common program. An important part of PPM is prioritizing the projects that make up the portfolio. The criteria for prioritizing are alignment with business goals and expected ROI. This model can be applied to various settings, including B2B digital marketing. In B2B digital marketing, a PPM model will guide the planning and use of marketing assets such as website content, social media, and email marketing campaigns. Using project portfolio management principles will ensure that these marketing assets align with business goals, strategic marketing plans, and brand management.<\/span><\/p>\n<p><span style=\"color: #000000;\">In B2B digital marketing, project portfolio management can improve the overall efficiency of the marketing process and boost the business marketing strategy by selecting different marketing resources that create brand presence, lead generation, and sales using solid content to generate website traffic and social media presence.<\/span><\/p>\n<p><span style=\"color: #000000;\">The benefits of using a PPM strategy in B2B marketing include the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\">Improved ROI by using data analysis to track the performance of marketing projects<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\">Streamlining communication with a centralized repository of all marketing information<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\">Conducting risk assessments for marketing projects to identify potential missteps affecting brand reputation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\">Improving efficiency by automating tasks which increases time for more strategic initiatives<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Following a project portfolio management model is a resourceful B2B marketing strategy approach. Projects are aligned with the business marketing and sales objectives, and decisions are made with measurable outcomes influencing strategy.<\/span><\/p>\n<p><span style=\"color: #000000;\">RightWave provides a collection of B2B marketing services aligning with project portfolio management.<\/span><\/p>\n<p><span style=\"color: #000000;\">To learn more about these first-rate services,<a style=\"letter-spacing: var(--the7-base-letter-spacing); text-transform: var(--the7-base-text-transform); word-spacing: normal; color: #000000;\" href=\"https:\/\/rightwave.com\/rwi\/contactus\"> contact RightWave<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Project Portfolio Management (PPM) applies to multiple projects running in parallel that share resources but are not part of a common program. An important part of PPM is prioritizing the projects that make up the portfolio. The criteria for prioritizing are alignment with business goals and expected ROI. This model can be applied to various&hellip;<\/p>\n","protected":false},"author":38,"featured_media":83001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[285,286,294,293,288],"class_list":["post-80514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-welcome","tag-b2b","tag-digital-marketers","tag-project-management","tag-project-portfolio-management","tag-search-engine-marketing","category-3","description-off"],"_links":{"self":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/posts\/80514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/comments?post=80514"}],"version-history":[{"count":16,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/posts\/80514\/revisions"}],"predecessor-version":[{"id":81034,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/posts\/80514\/revisions\/81034"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/media\/83001"}],"wp:attachment":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/media?parent=80514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/categories?post=80514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/tags?post=80514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}