{"id":6964,"date":"2018-11-30T08:37:49","date_gmt":"2018-11-30T16:37:49","guid":{"rendered":"https:\/\/rightwave.com\/rwi\/?p=6964"},"modified":"2024-07-03T20:28:23","modified_gmt":"2024-07-04T03:28:23","slug":"unicorn-startup-mongodb-cites-unifying-benefits-of-eloqua-and-salesforce-com","status":"publish","type":"post","link":"https:\/\/rightwave.com\/rwi\/unicorn-startup-mongodb-cites-unifying-benefits-of-eloqua-and-salesforce-com","title":{"rendered":"Unicorn Startup MongoDB cites Unifying Benefits of Eloqua and Salesforce.com"},"content":{"rendered":"<p>Marketing automation and CRM systems can act as central collection points for the myriad of systems\u00a0sometimes found\u00a0in a B2B marketing organization. This point was made explicit in a recent interview of\u00a0<span style=\"color: #111111;\">Meagen Eisenberg, CMO for unicorn startup MongoDB. Speaking about the 28 different platforms MongoDB uses to track data and monitor traffic, Ms. Eisenberg said:\u00a0<\/span>&#8220;Eloqua is our marketing automation platform, and maybe a third of them integrate into either Eloqua or Salesforce.&#8221; MongoDB is a pioneer in non-SQL databases. Its products are open source so the company website has thousands of visitors. Capturing, filtering, segmenting, and communicating with these visitors is a major challenge. B2B organizations with similar or lesser challenges should consider following MongoDB&#8217;s approach. In many cases, marketers will find that starting with a high-quality marketing automation system like Eloqua, Hubspot, Marketo, or Salesforce MCAE (formerly Pardot) plus a CRM system for sales and support may preclude the need for multiple systems. RightWave provides expert guidance in the use of marketing automation and CRM systems. <a href=\"https:\/\/rightwave.com\/rwi\/contactus\/\">Contact RightWave<\/a> for more information. Reference Drew Neisser: &#8220;B2B CMO Spotlight: Raising a unicorn in the in the give to get economy&#8221; AdAge November 14, 2018 <a title=\"https:\/\/adage.com\/article\/cmo-strategy\/raising-a-unicorn-give-economy\/315616\/\" href=\"https:\/\/adage.com\/article\/cmo-strategy\/raising-a-unicorn-give-economy\/315616\/\" target=\"_blank\" rel=\"noopener\">https:\/\/adage.com\/article\/cmo-strategy\/raising-a-unicorn-give-economy\/315616\/<\/a> B2B image open licensed by Wikimedia <span style=\"color: #111111;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing automation and CRM systems can act as central collection points for the myriad of systems\u00a0sometimes found\u00a0in a B2B marketing organization. This point was made explicit in a recent interview of\u00a0Meagen Eisenberg, CMO for unicorn startup MongoDB. Speaking about the 28 different platforms MongoDB uses to track data and monitor traffic, Ms. Eisenberg said:\u00a0&#8220;Eloqua is&hellip;<\/p>\n","protected":false},"author":4,"featured_media":77961,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-welcome","category-3","description-off"],"_links":{"self":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/posts\/6964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/comments?post=6964"}],"version-history":[{"count":2,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/posts\/6964\/revisions"}],"predecessor-version":[{"id":85557,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/posts\/6964\/revisions\/85557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/media\/77961"}],"wp:attachment":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/media?parent=6964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/categories?post=6964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/tags?post=6964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}