{"id":6781,"date":"2018-07-23T13:01:57","date_gmt":"2018-07-23T20:01:57","guid":{"rendered":"https:\/\/rightwave.com\/rwi\/?p=6781"},"modified":"2022-04-25T21:31:18","modified_gmt":"2022-04-25T21:31:18","slug":"heads-up-marketers-effective-july-24-google-chrome-to-mark-non-http-websites-not-secure-3","status":"publish","type":"post","link":"https:\/\/rightwave.com\/rwi\/heads-up-marketers-effective-july-24-google-chrome-to-mark-non-http-websites-not-secure-3","title":{"rendered":"Heads up Marketers: Effective July 24, Google Chrome to mark HTTP websites \u201cNot Secure\u201d"},"content":{"rendered":"

Browser with 61% market share leads the way; Firefox will follow<\/em><\/strong><\/p>\n

Google is modifying the Chrome browser to mark the the tab of all HTTP sites Not Secure. This change has been scheduled for Chrome Release 68 due out today: July 24, 2018.<\/p>\n

For example, a Chrome tab for the United Nations site appears on Chrome Version 67 as follows:<\/p>\n

\"UN<\/p>\n

Until the U.N. secures the site, the tab will appear as follows on Chrome Version 68:<\/p>\n

\"UN<\/p>\n

Will customers and prospective customers react negatively to B2B websites marked Not Secure? Each marketing organization will need to assess the risks against the effort and cost to change the website.<\/p>\n

\u201cNot secure\u201d only refers to information shared by the user with the site such as passwords and financial information. There is no risk in simply viewing a site. However, many viewers may not understand that distinction. They may quickly close any site marked \u2018Not Secure\u2019 as they may assume this change is a warning to access such sites at their own risk.<\/p>\n

How important is an action taken by one Browser organization? The answer for Chrome is \u2018very important\u2019. Current browser market shares are as shown in this chart (1):<\/p>\n

\"BrowserShare\"<\/p>\n

Following Google Chrome, the Mozilla Foundation has announced that Firefox will also soon show Not Secure for HTTP sites. (2)<\/p>\n

Disadvantages of HTTPS include costs and effort, slow performance, no caching, and no virtual hosting. (3)<\/p>\n

What does it cost a B2B company to change make its site \u201cSecure\u201d and show HTTPS rather than HTTP? There are two situations:
\nThe company site is provided by a hosting company.
\nThe company hosts its own website.<\/p>\n

Hosting companies will secure the site and sell or give its users Secure Socket Level (SSL) certificates. The costs for secure sites and for certificates vary among hosting companies. Some (e.g., WordPress.com) make all hosted sites secure. Here are some prices for SSL certificates for other popular hosting companies:<\/p>\n