{"id":87032,"date":"2024-12-07T19:20:26","date_gmt":"2024-12-08T03:20:26","guid":{"rendered":"https:\/\/rightwave.com\/rwi\/?page_id=87032"},"modified":"2024-12-08T05:10:38","modified_gmt":"2024-12-08T13:10:38","slug":"junk-score","status":"publish","type":"page","link":"https:\/\/rightwave.com\/rwi\/rdn-help\/trending-services\/junk-score","title":{"rendered":"RDN Junk Score"},"content":{"rendered":"\t\t
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Junk Score<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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This service helps you maintain high-quality data by evaluating and scoring potential junk entries in your dataset. By identifying invalid or low-quality data, such as incomplete, duplicate, or irrelevant records, it ensures that only accurate and useful information is retained. <\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Service Name: <\/b>Junk Score<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Service Type: <\/b>Basic Utility Service\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Service Description<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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You can use the Junk Score service to assess the likelihood of a profile being genuine or potentially problematic based on various profile attributes such as first name, last name, email, company name, and job title.\u00a0\u00a0<\/span><\/p>

The Junk Score service applies rules and algorithms based on various parameters:<\/span><\/p>

  1. Data Validation: Checks for suspicious or irregular patterns in the provided information (e.g., random characters in the name fields, unusual email patterns).<\/span><\/li>
  2. Comparison to Known Patterns: Compares the provided data with known patterns of junk profiles (e.g., commonly used disposable email domains, frequently used fake names).<\/span><\/li>
  3. \u00a0Algorithmic Scoring: Utilizes an algorithm to assign weighted scores to different profile attributes based on their relevance and susceptibility to being associated with junk profiles.<\/span><\/li><\/ol>

    The Junk Score service generates an overall score (junk value) based on the applied rules and algorithms.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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    Scores range from 0 to 100:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    1. Junk score 0 indicates a highly favorable, authentic profile.<\/span><\/li>
    2. Junk score above 50 indicates a high likelihood of the profile being junk or problematic.<\/span><\/li>
    3. Scores above 0 and below 50 signify a low\/medium risk of the profile being potentially problematic or less genuine i.e. they can be reviewed<\/span><\/li><\/ol>

      For example. there is a profile with the below details\u00a0\u00a0<\/span><\/p>

      1. First Name with the value “Geoff”,\u00a0<\/span><\/li>
      2. Last Name with the value “Schmidt”,\u00a0<\/span><\/li>
      3. Email with the value “gschmidt@directdigitalholdings.com”,\u00a0<\/span><\/li>
      4. Company Name with the value “Direct Digital Holdings” and<\/span><\/li>
      5. Job Title with the value “Partner and Senior Software Engineer”.\u00a0<\/span><\/li><\/ol>

        When the above-mentioned profile will be passed through the Junk Score service, the service will return below output.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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        \n\t\t\t\t\n\t\t\t\t\tOutput- \"result\": {\r\n\t\t\"score\": 15,\r\n\t\t\"rulesApplied\": {\r\n\t\t\t\"LNAME-CONSECUTIVE-CONSONANTS-VOWELS\": \"LastName contain consecutive consonants or vowels|(schm): 15\"\r\n\t\t}\r\n\t}\r\n<\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d567d0 elementor-widget elementor-widget-text-editor\" data-id=\"4d567d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Here the rule applied is <\/span><b>LNAME-CONSECUTIVE-CONSONANTS-VOWELS: LastName contain consecutive consonants or vowels|(schm): 15 <\/b><span style=\"font-weight: 400;\">which has assigned score value 15.<\/span><\/p><p><i><span style=\"font-weight: 400;\">Please note that the request parameters values (in step 2) and Marketo Fields (in step 4) are just for example. You have to enter the values as per your service requirement.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d434d4 elementor-widget elementor-widget-heading\" data-id=\"8d434d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Steps to configure service Junk Score in Marketo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8a6e52 elementor-widget elementor-widget-text-editor\" data-id=\"c8a6e52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-weight: 400;\">1. Go to Admin and click Webhooks. Click New Webhook.<\/span><\/h4><h4><span style=\"font-weight: 400;\">2. Name and configure your webhook for service <\/span><span style=\"font-weight: 400;\">Junk Score.<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7b7b0 elementor-widget elementor-widget-image\" data-id=\"5d7b7b0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"647\" height=\"786\" src=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2024\/12\/image2-1.png\" class=\"attachment-full size-full wp-image-87034\" alt=\"\" srcset=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2024\/12\/image2-1.png 647w, https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2024\/12\/image2-1-247x300.png 247w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab1295d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab1295d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f310de\" data-id=\"1f310de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6658e5 elementor-widget elementor-widget-text-editor\" data-id=\"d6658e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Webhook Name<\/b><span style=\"font-weight: 400;\">: Name of the webhook. In the above example, the Webhook name is the same as the Service name. Webhook name can be provided as per requirement.<\/span><\/p><p><b>URL<\/b><span style=\"font-weight: 400;\">: The URL of the service Junk Score. The URL has domain and query parameters which will remain the same. You just have to change the parameter values with Marketo Token. To insert a token, click Insert Token.<\/span><\/p><p><b>Template<\/b><span style=\"font-weight: 400;\">: It will remain blank.<\/span><\/p><p><b>Request Token Encoding<\/b><span style=\"font-weight: 400;\">: For the POST method it will remain None, and for GET this field will be disabled and the default value of the field will be <\/span><span style=\"font-weight: 400;\">Form\/Url.<\/span><\/p><p><b>Response type<\/b><span style=\"font-weight: 400;\">: Select the response format as JSON.<\/span><\/p><p><b>Request Type<\/b><span style=\"font-weight: 400;\">: The Request Type will remain the same (i.e GET) as given in the example.<\/span><\/p><h4><span style=\"font-weight: 400;\">3. Add Authentication Header.<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50f7bb3 elementor-widget elementor-widget-image\" data-id=\"50f7bb3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"797\" height=\"501\" src=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2024\/12\/image1-2.png\" class=\"attachment-full size-full wp-image-87035\" alt=\"\" srcset=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2024\/12\/image1-2.png 797w, https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2024\/12\/image1-2-300x189.png 300w, https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2024\/12\/image1-2-768x483.png 768w\" sizes=\"(max-width: 797px) 100vw, 797px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4279908 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4279908\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7a88ec\" data-id=\"e7a88ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-104af76 elementor-widget elementor-widget-text-editor\" data-id=\"104af76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Please note that the auth-key shown above is the original auth-key. So, the same value of auth-key and Content-Type should be used while configuring Webhook as shown.<\/span><\/i><\/p><ol start=\"4\"><li><b> Response Mappings:<\/b> <span style=\"font-weight: 400;\">Response Mappings are created via a pairing of a Response Attribute. The Response attribute depends on the output you are returning from the Custom Service JavaScript function. It is recommended to return JSON from the custom service so that you can easily map it with the Marketo field.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9592d58 elementor-widget elementor-widget-image\" data-id=\"9592d58\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"745\" height=\"557\" src=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2024\/12\/image3-1.png\" class=\"attachment-full size-full wp-image-87036\" alt=\"\" srcset=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2024\/12\/image3-1.png 745w, https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2024\/12\/image3-1-300x224.png 300w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Junk Score This service helps you maintain high-quality data by evaluating and scoring potential junk entries in your dataset. By identifying invalid or low-quality data, such as incomplete, duplicate, or irrelevant records, it ensures that only accurate and useful information is retained. Service Name: Junk Score Service Type: Basic Utility Service Service Description You can&hellip;<\/p>\n","protected":false},"author":47,"featured_media":0,"parent":87012,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-87032","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/pages\/87032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/comments?post=87032"}],"version-history":[{"count":11,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/pages\/87032\/revisions"}],"predecessor-version":[{"id":87192,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/pages\/87032\/revisions\/87192"}],"up":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/pages\/87012"}],"wp:attachment":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/media?parent=87032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}