{"id":82827,"date":"2023-09-18T07:13:53","date_gmt":"2023-09-18T14:13:53","guid":{"rendered":"http:\/\/rightwave.com\/?page_id=82827"},"modified":"2024-07-03T20:25:17","modified_gmt":"2024-07-04T03:25:17","slug":"webinar-01","status":"publish","type":"page","link":"https:\/\/rightwave.com\/rwi\/webinar-01","title":{"rendered":"Webinar 01"},"content":{"rendered":"\t\t
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Webinar: Data Quality \nGovernance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Tuesday, February 27, 2018\u2028
\n9:00 AM PT\/12:00 Noon ET<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Significantly increase the ROI of your \nmarketing by improved Data Quality \nGovernance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIn a recent report published by Demand Gen Report (DGR)* 83% of the respondents said \nthat their data is old and outdated; and 64% agreed that they do not have enough \ncustomer data. While 80% thought that maintaining data quality is marketing s \nresponsibility (shared with sales), 71% could not implement effective data quality process \nbecause of the lack of time and trained resources.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tMost analysts also agree that the cost of operational inefficiencies and lost opportunities \ndue to data quality issues is much more than what enterprises spend to address the data \nquality issues. For marketers, bad quality of data (like duplicate, incomplete, \ninappropriate, or non standard information) in the marketing database may result inJ\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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  • I Inability to create right segmentation for targeting and better engagement<\/li>\n
  • I Wrongly qualifying a lead leading to sales discontent and lost sales opportunities<\/li>\n
  • I Not knowing how and where to grow the database to reach the addressable market<\/li>\n
  • I Not being able to analyze sales and behavior data to identify buyer journeys or\npersonas<\/li>\n
  • I Poor reports and ability to measure ROI of marketing initiatives<\/li>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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    Speakers<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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    \"\"<\/figure>

    Anurag Khemka\u2028<\/h3>

    Anurag Khemka\u2028<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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    Jacky Hood<\/h3>

    Account Manager, RightWave, Inc<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t\t\t\t\t\t* Dun & Bradstreet s Fifth Annual B2B Data Marketing Report. to get your own \ncopy of this report.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t* Dun & Bradstreet s Sixth Annual B2B Data Marketing Report. to get your own \ncopy of this report\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\tA recording of this webinar is now\navailable, click below to view on\ndemand.\n\n\"\"\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    RightWave\u2019s Innovative Marketing Automation Services include comprehensive Campaign Execution, Data Quality Management,<\/em>
    Marketing Operations, and Reporting\/Analytics solutions. RightWave supports your choice of Marketing Automation platform<\/em>
    including Marketo, Eloqua, Salesforce MCAE (formerly Pardot), Hubspot, and RightWave. RightWave\u2019s focus on innovation, quality, and productivity coupled<\/em>
    with our domain expertise and extensive experience. maximizes our customer\u2019s \u201cReturn on Marketing Investment (ROMI)\u201d<\/em>
    significantly increasing both sales and marketing effectiveness. to discuss if you are experiencing any pain points in<\/em>
    your marketing technology infrastructure or day to day operations.<\/em>
    Contact<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Webinar: Data Quality Governance Tuesday, February 27, 2018\u2028 9:00 AM PT\/12:00 Noon ET Significantly increase the ROI of your marketing by improved Data Quality Governance In a recent report published by Demand Gen Report (DGR)* 83% of the respondents said that their data is old and outdated; and 64% agreed that they do not have…<\/p>\n","protected":false},"author":46,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-82827","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/pages\/82827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/comments?post=82827"}],"version-history":[{"count":19,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/pages\/82827\/revisions"}],"predecessor-version":[{"id":85551,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/pages\/82827\/revisions\/85551"}],"wp:attachment":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/media?parent=82827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}