{"id":81902,"date":"2023-08-17T11:31:03","date_gmt":"2023-08-17T18:31:03","guid":{"rendered":"https:\/\/rightwave.com\/rwi\/?page_id=81902"},"modified":"2026-09-14T06:37:28","modified_gmt":"2026-09-14T13:37:28","slug":"reporting-analytics","status":"publish","type":"page","link":"https:\/\/rightwave.com\/rwi\/reporting-analytics","title":{"rendered":"Reporting &#038; Analytics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"81902\" class=\"elementor elementor-81902\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b1d9ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b1d9ef\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9be145\" data-id=\"a9be145\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7813e17 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7813e17\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6f95c17\" data-id=\"6f95c17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cde9b1b elementor-widget elementor-widget-heading\" data-id=\"cde9b1b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reporting &amp;\nAnalytics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a40607 elementor-widget elementor-widget-heading\" data-id=\"9a40607\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing reporting is only useful when people trust the numbers. RightWave helps teams build reliable reporting across campaigns, lifecycle stages, lead flow, attribution and pipeline contribution. We look beyond the dashboard itself to the data, tracking and logic underneath it so marketing teams and leaders can make decisions with greater confidence.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7605e45 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"7605e45\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n\/* =========================================================\n   RIGHTWAVE LOGO CAROUSEL\n   Elementor HTML Widget\n   ========================================================= *\/\n\n.rw-logo-carousel {\n    --rw-gap: 8px;\n\n    width: 100%;\n    max-width: 100%;\n    overflow: hidden;\n    position: relative;\n    padding: 5px 0;\n}\n\n.rw-logo-carousel *,\n.rw-logo-carousel *::before,\n.rw-logo-carousel *::after {\n    box-sizing: border-box;\n}\n\n\n\/* =========================================================\n   CAROUSEL TRACK\n   ========================================================= *\/\n\n.rw-logo-carousel__track {\n    display: flex;\n    gap: var(--rw-gap);\n    align-items: center;\n    will-change: transform;\n\n    width: max-content;\n    transform: translate3d(0,0,0);\n}\n\n\n\/* =========================================================\n   LOGO ITEM\n   Desktop = 4 Logos\n   ========================================================= *\/\n\n.rw-logo-carousel__item {\n    flex: 0 0 auto;\n    width: 165px;\n    height: 70px;\n\n    display: flex;\n    align-items: center;\n    justify-content: center;\n\n    padding: 2px 1px;\n\n    overflow: hidden;\n}\n\n\n\/* =========================================================\n   LOGO LINK\n   ========================================================= *\/\n\n.rw-logo-carousel__link {\n    width: 100%;\n    height: 100%;\n\n    display: flex;\n    align-items: center;\n    justify-content: center;\n\n    text-decoration: none !important;\n\n    border: 0;\n    outline: none;\n\n    cursor: pointer;\n}\n\n\n\/* =========================================================\n   NORMAL LOGOS\n   ========================================================= *\/\n\n.rw-logo-carousel__item img {\n    display: block;\n\n    width: 100%;\n    max-width: 135px;\n\n    height: 60px;\n\n    object-fit: contain;\n\n    transition:\n        transform 0.3s ease;\n}\n\n\n\/* =========================================================\n   LOGO 4 & LOGO 5\n   INCREASED WIDTH ONLY\n   ========================================================= *\/\n\n.rw-logo-carousel__item:nth-child(4) img,\n.rw-logo-carousel__item:nth-child(5) img {\n    width: 100%;\n    max-width: 165px;\n}\n\n\n\/* =========================================================\n   HOVER\n   ========================================================= *\/\n\n.rw-logo-carousel__link:hover img {\n    transform: scale(1.04);\n}\n\n\n\/* =========================================================\n   TABLET\n   2 LOGOS VISIBLE\n   ========================================================= *\/\n\n@media (max-width: 1024px) {\n\n    .rw-logo-carousel {\n        --rw-gap: 7px;\n    }\n\n    .rw-logo-carousel__item {\n        flex: 0 0 auto;\n        width: 155px;\n        height: 65px;\n\n        padding: 2px 1px;\n    }\n\n    .rw-logo-carousel__item img {\n\n        width: 94%;\n        max-width: 165px;\n\n        height: 55px;\n    }\n\n\n    \/* Logo 4 & 5 wider on tablet *\/\n\n    .rw-logo-carousel__item:nth-child(4) img,\n    .rw-logo-carousel__item:nth-child(5) img {\n        width: 100%;\n        max-width: 165px;\n    }\n}\n\n\n\/* =========================================================\n   MOBILE\n   2 LOGOS VISIBLE\n   1 LOGO SCROLLS AT A TIME\n   ========================================================= *\/\n\n@media (max-width: 767px) {\n\n    .rw-logo-carousel {\n        --rw-gap: 6px;\n    }\n\n    .rw-logo-carousel__item {\n        flex: 0 0 auto;\n        width: 145px;\n        height: 60px;\n\n        padding: 0;\n    }\n\n    .rw-logo-carousel__item img {\n\n        width: 100%;\n        max-width: 140px;\n\n        height: 50px;\n    }\n\n\n    \/* Logo 4 & 5 wider on mobile *\/\n\n    .rw-logo-carousel__item:nth-child(4) img,\n    .rw-logo-carousel__item:nth-child(5) img {\n        width: 100%;\n        max-width: 145px;\n    }\n}\n\n\n\/* =========================================================\n   VERY SMALL MOBILE\n   ========================================================= *\/\n\n@media (max-width: 480px) {\n\n    .rw-logo-carousel {\n        --rw-gap: 5px;\n    }\n\n    .rw-logo-carousel__item {\n        flex: 0 0 auto;\n        width: 135px;\n        height: 55px;\n\n        padding: 0;\n    }\n\n    .rw-logo-carousel__item img {\n\n        width: 100%;\n        max-width: 130px;\n        height: 46px;\n    }\n\n\n    \/* Logo 4 & 5 wider on small mobile *\/\n\n    .rw-logo-carousel__item:nth-child(4) img,\n    .rw-logo-carousel__item:nth-child(5) img {\n        width: 100%;\n        max-width: 135px;\n    }\n}\n<\/style>\n\n\n<!-- =========================================================\n     LOGO CAROUSEL\n     ========================================================= -->\n\n<div\n    class=\"rw-logo-carousel\"\n    id=\"rwLogoCarousel\"\n>\n\n    <div\n        class=\"rw-logo-carousel__track\"\n    >\n\n\n        <!-- =================================================\n             LOGO 1 - ADOBE MARKETO ENGAGE\n             ================================================= -->\n\n        <div class=\"rw-logo-carousel__item\">\n\n            <a\n                class=\"rw-logo-carousel__link\"\n                href=\"https:\/\/rightwave.com\/rwi\/marketo-engage-support\"\n                aria-label=\"Adobe Marketo Engage Support\"\n            >\n\n                <img decoding=\"async\"\n                    src=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2026\/09\/adobe-marketo-engage-logo.png\"\n                    alt=\"Adobe Marketo Engage\"\n                    loading=\"lazy\"\n                >\n\n            <\/a>\n\n        <\/div>\n\n\n        <!-- =================================================\n             LOGO 2 - HUBSPOT\n             ================================================= -->\n\n        <div class=\"rw-logo-carousel__item\">\n\n            <a\n                class=\"rw-logo-carousel__link\"\n                href=\"https:\/\/rightwave.com\/rwi\/hubspot-support\"\n                aria-label=\"HubSpot Support\"\n            >\n\n                <img decoding=\"async\"\n                    src=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2026\/09\/Hubspot.png\"\n                    alt=\"HubSpot\"\n                    loading=\"lazy\"\n                >\n\n            <\/a>\n\n        <\/div>\n\n\n        <!-- =================================================\n             LOGO 3 - ELOQUA\n             ================================================= -->\n\n        <div class=\"rw-logo-carousel__item\">\n\n            <a\n                class=\"rw-logo-carousel__link\"\n                href=\"https:\/\/rightwave.com\/rwi\/eloqua-support\"\n                aria-label=\"Oracle Eloqua Support\"\n            >\n\n                <img decoding=\"async\"\n                    src=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2026\/09\/eloqua.png\"\n                    alt=\"Oracle Eloqua\"\n                    loading=\"lazy\"\n                >\n\n            <\/a>\n\n        <\/div>\n\n\n        <!-- =================================================\n             LOGO 4 - SALESFORCE CRM\n             Wider Logo\n             ================================================= -->\n\n        <div class=\"rw-logo-carousel__item\">\n\n            <a\n                class=\"rw-logo-carousel__link\"\n                href=\"https:\/\/rightwave.com\/rwi\/salesforce-crm-support\"\n                aria-label=\"Salesforce CRM Support\"\n            >\n\n                <img decoding=\"async\"\n                    src=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2026\/09\/account-management.png\"\n                    alt=\"Salesforce CRM\"\n                    loading=\"lazy\"\n                >\n\n            <\/a>\n\n        <\/div>\n\n\n        <!-- =================================================\n             LOGO 5 - SALESFORCE MARKETING CLOUD\n             Wider Logo\n             ================================================= -->\n\n        <div class=\"rw-logo-carousel__item\">\n\n            <a\n                class=\"rw-logo-carousel__link\"\n                href=\"https:\/\/rightwave.com\/rwi\/salesforce-marketing-cloud-data-360-agentforce-support\"\n                aria-label=\"Salesforce Marketing Cloud Data 360 Agentforce Support\"\n            >\n\n                <img decoding=\"async\"\n                    src=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2026\/09\/Marketing-Cloud.png\"\n                    alt=\"Salesforce Marketing Cloud\"\n                    loading=\"lazy\"\n                >\n\n            <\/a>\n\n        <\/div>\n\n\n    <\/div>\n\n<\/div>\n\n\n<script>\n(function () {\n    'use strict';\n\n    const carousel = document.getElementById('rwLogoCarousel');\n    if (!carousel) return;\n\n    const track = carousel.querySelector('.rw-logo-carousel__track');\n    if (!track) return;\n\n    const originalItems = Array.from(\n        track.querySelectorAll('.rw-logo-carousel__item')\n    );\n\n    if (!originalItems.length) return;\n\n    \/* Constant scrolling speed in pixels per second.\n       Increase this number for faster movement. *\/\n    const SPEED = 42;\n\n    \/* Duplicate the complete logo set.\n       This creates the seamless second half used for the loop. *\/\n    originalItems.forEach(function (item) {\n        const clone = item.cloneNode(true);\n        clone.classList.add('rw-logo-carousel__clone');\n        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=== 0) start();\n                };\n                img.addEventListener('load', done, { once: true });\n                img.addEventListener('error', done, { once: true });\n            }\n        });\n    }\n\n    let resizeTimer;\n\n    window.addEventListener('resize', function () {\n        clearTimeout(resizeTimer);\n\n        resizeTimer = setTimeout(function () {\n            calculateLoopWidth();\n\n            if (loopWidth > 0) {\n                position = position % loopWidth;\n            }\n        }, 100);\n    });\n\n    \/* Intentionally NO hover pause and NO interval.\n       The logos move continuously at the same constant speed. *\/\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff846a2 elementor-widget elementor-widget-html\" data-id=\"ff846a2\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<html>\r\n<head>\r\n<meta http-equiv=\"Content-Type\" content=\"text\/html; charset=UTF-8\" \/>\r\n<!-- Add jQuery library -->\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/lib\/jquery-1.10.1.min.js\"><\/script>\r\n<!-- Add mousewheel plugin (this is optional) -->\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/lib\/jquery.mousewheel-3.0.6.pack.js\"><\/script>\r\n<!-- Add fancyBox main JS and CSS files -->\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/jquery.fancybox.js?v=2.1.5\"><\/script>\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/jquery.fancybox.css?v=2.1.5\" media=\"screen\" \/>\r\n<!-- Add Button helper (this is optional) -->\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-buttons.css?v=1.0.5\" \/>\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-buttons.js?v=1.0.5\"><\/script>\r\n<!-- Add Thumbnail helper (this is optional) -->\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-thumbs.css?v=1.0.7\" \/>\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-thumbs.js?v=1.0.7\"><\/script>\r\n<!-- Add Media helper (this is optional) -->\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-media.js?v=1.0.6\"><\/script>\r\n<script type=\"text\/javascript\">\r\nvar rw=jQuery;\r\nrw.noConflict();\r\nrw(document).ready(function() {\r\n\/*\r\n*  Simple image gallery. Uses default settings\r\n*\/\r\n\r\nrw('.fancybox').fancybox();\r\n\r\n\/*\r\n*  Media helper. Group items, disable animations, hide arrows, enable media and button helpers.\r\n*\/\r\nrw('.fancybox-media')\r\n.attr('rel', 'media-gallery')\r\n.fancybox({\r\nopenEffect : 'none',\r\ncloseEffect : 'none',\r\nprevEffect : 'none',\r\nnextEffect : 'none',\r\n\r\narrows : false,\r\nhelpers : {\r\nmedia : {},\r\nbuttons : {}\r\n}\r\n});\r\n\r\n\/*\r\n*  Open manually\r\n*\/\r\n\r\n\r\nrw(\"#fancybox-sales-enquiry\").click(function() {\r\nrw.fancybox.open({\r\nhref : 'https:\/\/maas.rightwave.com\/rws\/getform\/reg\/sales-inquiry-new-ver',\r\ntype : 'iframe',\r\npadding : [10, 10, 10, 10],\r\nwidth: 550,\r\nheight:  630,\r\n});\r\n});\r\n\r\n\r\n\r\n\r\n});\r\n<\/script>\r\n\r\n<\/head>\r\n<body>\r\n<div class=\"\">\r\n<a id=\"fancybox-sales-enquiry\" style=\"background: #8ABA4B;color: #fff;font-size: 16px;line-height: 26px;padding: 15px 30px;border-radius: 8px;\" href=\"javascript:;\">Schedule a Consultation<\/a>\r\n<\/div>\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-efe8372\" data-id=\"efe8372\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3550af3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3550af3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3c8385\" data-id=\"a3c8385\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-797085e elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"797085e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-df4d456\" data-id=\"df4d456\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c226f3 elementor-position-left elementor-mobile-position-left elementor-vertical-align-middle elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"3c226f3\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"56\" height=\"51\" viewBox=\"0 0 56 51\" fill=\"none\"><path d=\"M28.3013 1.28722V23.5361H50.6299C51.3065 23.5361 51.836 22.9693 51.8066 22.2951C51.179 10.3353 41.5592 0.740042 29.5467 0.11469C28.8701 0.0853767 28.3013 0.613017 28.3013 1.28722ZM54.2582 28.2262C54.9348 28.2262 55.4643 28.7929 55.4349 29.4671C55.1603 34.6654 53.1599 39.7854 49.4335 43.9089C48.9825 44.4072 48.198 44.4365 47.7175 43.9577L31.9296 28.2262H54.2582ZM39.3822 42.3943C39.8529 42.8634 39.8431 43.645 39.343 44.0847C35.1656 47.8369 29.6349 50.1135 23.5747 50.1135C10.611 50.1038 0.0399853 39.5412 0.0595976 26.614C0.0792098 14.0972 9.94419 3.88634 22.349 3.24145C23.0256 3.20236 23.5943 3.73978 23.5943 4.41398V26.6628L39.3822 42.3943Z\" fill=\"#8ABA4B\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCampaign &amp; Program Reporting\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ad774d elementor-widget elementor-widget-text-editor\" data-id=\"8ad774d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Track campaign and program performance against the KPIs that matter to your team, with reporting designed around how your marketing actually operates.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ac3edba\" data-id=\"ac3edba\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a87dd2 elementor-position-left elementor-mobile-position-left elementor-vertical-align-middle elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"1a87dd2\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"50\" viewBox=\"0 0 44 50\" fill=\"none\"><path d=\"M43.8184 7.14287V11.6071C43.8184 15.5413 34.0202 18.75 21.9434 18.75C9.8665 18.75 0.0683594 15.5413 0.0683594 11.6071V7.14287C0.0683594 3.20869 9.8665 0 21.9434 0C34.0202 0 43.8184 3.20869 43.8184 7.14287ZM43.8184 17.1875V27.2321C43.8184 31.1663 34.0202 34.375 21.9434 34.375C9.8665 34.375 0.0683594 31.1663 0.0683594 27.2321V17.1875C4.76807 20.4241 13.3699 21.9309 21.9434 21.9309C30.5168 21.9309 39.1186 20.4241 43.8184 17.1875ZM43.8184 32.8125V42.8571C43.8184 46.7913 34.0202 50 21.9434 50C9.8665 50 0.0683594 46.7913 0.0683594 42.8571V32.8125C4.76807 36.0491 13.3699 37.5559 21.9434 37.5559C30.5168 37.5559 39.1186 36.0491 43.8184 32.8125Z\" fill=\"#8ABA4B\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tFunnel &amp; Lifecycle Reporting\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2aa212 elementor-widget elementor-widget-text-editor\" data-id=\"d2aa212\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Make lead movement and stage conversion visible across the funnel so teams can see where leads are progressing, slowing down or dropping out.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-886d3a1\" data-id=\"886d3a1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffbe576 elementor-position-left elementor-mobile-position-left elementor-vertical-align-middle elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"ffbe576\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"51\" height=\"50\" viewBox=\"0 0 51 50\" fill=\"none\"><path d=\"M50.9062 4.6875V32.8125C50.9062 35.4004 48.8066 37.5 46.2188 37.5H41.5312V17.1875C41.5312 12.8809 38.0254 9.375 33.7188 9.375H13.4062V4.6875C13.4062 2.09961 15.5059 0 18.0938 0H46.2188C48.8066 0 50.9062 2.09961 50.9062 4.6875ZM38.4062 17.1875V45.3125C38.4062 47.9004 36.3066 50 33.7188 50H5.59375C3.00586 50 0.90625 47.9004 0.90625 45.3125V17.1875C0.90625 14.5996 3.00586 12.5 5.59375 12.5H33.7188C36.3066 12.5 38.4062 14.5996 38.4062 17.1875ZM31.7656 19.9219C31.7656 19.2773 31.2383 18.75 30.5938 18.75H8.32812C7.68359 18.75 7.15625 19.2773 7.15625 19.9219V25H31.7656V19.9219Z\" fill=\"#8ABA4B\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tAttribution &amp; Pipeline Contribution\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af55a9b elementor-widget elementor-widget-text-editor\" data-id=\"af55a9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Build and improve attribution tracking so marketing influence across multiple touches can be measured and connected more clearly to pipeline and revenue.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b34d8ad elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"b34d8ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5a14213\" data-id=\"5a14213\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11e089f elementor-position-left elementor-mobile-position-left elementor-vertical-align-middle elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"11e089f\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"45\" height=\"51\" viewBox=\"0 0 45 51\" fill=\"none\"><path d=\"M11.5459 9.5625H9.9834V1.75C9.9834 0.890625 9.28027 0.1875 8.4209 0.1875H5.2959C4.43652 0.1875 3.7334 0.890625 3.7334 1.75V9.5625H2.1709C1.31152 9.5625 0.608398 10.2656 0.608398 11.125V14.25C0.608398 15.1094 1.31152 15.8125 2.1709 15.8125H3.7334V48.625C3.7334 49.4844 4.43652 50.1875 5.2959 50.1875H8.4209C9.28027 50.1875 9.9834 49.4844 9.9834 48.625V15.8125H11.5459C12.4053 15.8125 13.1084 15.1094 13.1084 14.25V11.125C13.1084 10.2656 12.4053 9.5625 11.5459 9.5625ZM42.7959 22.0625H41.2334V1.75C41.2334 0.890625 40.5303 0.1875 39.6709 0.1875H36.5459C35.6865 0.1875 34.9834 0.890625 34.9834 1.75V22.0625H33.4209C32.5615 22.0625 31.8584 22.7656 31.8584 23.625V26.75C31.8584 27.6094 32.5615 28.3125 33.4209 28.3125H34.9834V48.625C34.9834 49.4844 35.6865 50.1875 36.5459 50.1875H39.6709C40.5303 50.1875 41.2334 49.4844 41.2334 48.625V28.3125H42.7959C43.6553 28.3125 44.3584 27.6094 44.3584 26.75V23.625C44.3584 22.7656 43.6553 22.0625 42.7959 22.0625ZM27.1709 34.5625H25.6084V1.75C25.6084 0.890625 24.9053 0.1875 24.0459 0.1875H20.9209C20.0615 0.1875 19.3584 0.890625 19.3584 1.75V34.5625H17.7959C16.9365 34.5625 16.2334 35.2656 16.2334 36.125V39.25C16.2334 40.1094 16.9365 40.8125 17.7959 40.8125H19.3584V48.625C19.3584 49.4844 20.0615 50.1875 20.9209 50.1875H24.0459C24.9053 50.1875 25.6084 49.4844 25.6084 48.625V40.8125H27.1709C28.0303 40.8125 28.7334 40.1094 28.7334 39.25V36.125C28.7334 35.2656 28.0303 34.5625 27.1709 34.5625Z\" fill=\"#8ABA4B\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDashboards &amp; Executive Reporting\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b59847f elementor-widget elementor-widget-text-editor\" data-id=\"b59847f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Create dashboards and reporting views that give marketing leaders and executives the level of information they need without overwhelming them with operational detail.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-60f6474\" data-id=\"60f6474\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3faa025 elementor-position-left elementor-mobile-position-left elementor-vertical-align-middle elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"3faa025\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39\" height=\"51\" viewBox=\"0 0 39 51\" fill=\"none\"><path d=\"M13.8088 0.789185C16.1159 0.789185 18.0887 2.80579 18.0887 5.16418V14.9153C19.7535 13.3196 22.9486 13.1237 25.0168 15.5304C27.2462 14.1351 30.1942 15.3207 31.1022 17.1368C35.9012 16.2605 38.0615 19.28 38.0615 24.2267C38.0615 24.4948 38.0417 25.5232 38.0425 25.7892C38.0589 31.841 35.0088 33.2984 34.3008 37.8723C34.1243 39.0122 33.1396 39.8517 31.9859 39.8517H15.2354L15.2354 39.8515C13.4418 39.8504 11.7306 38.8156 10.9536 37.0718C9.68467 34.2509 6.16475 27.7542 3.40254 26.5704C1.62568 25.809 0.562305 24.4822 0.561524 22.6642C0.560157 19.3222 3.98906 17.0243 7.09551 18.3557C7.91182 18.7056 8.72344 19.1674 9.52891 19.7378V5.16418C9.52891 2.87415 11.5351 0.789185 13.8088 0.789185ZM13.8428 41.4142H32.5928C33.8872 41.4142 34.9365 42.4635 34.9365 43.7579V48.4454C34.9365 49.7399 33.8872 50.7892 32.5928 50.7892H13.8428C12.5483 50.7892 11.499 49.7399 11.499 48.4454V43.7579C11.499 42.4635 12.5483 41.4142 13.8428 41.4142ZM30.249 44.1486C29.1703 44.1486 28.2959 45.023 28.2959 46.1017C28.2959 47.1804 29.1703 48.0548 30.249 48.0548C31.3277 48.0548 32.2021 47.1804 32.2021 46.1017C32.2021 45.023 31.3277 44.1486 30.249 44.1486Z\" fill=\"#8ABA4B\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSource &amp; Data Quality Reporting\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b0e688 elementor-widget elementor-widget-text-editor\" data-id=\"1b0e688\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Monitor lead sources, field completeness and other data quality signals that affect segmentation, routing, attribution and reporting accuracy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6004f77\" data-id=\"6004f77\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b846803 elementor-position-left elementor-mobile-position-left elementor-vertical-align-middle elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"b846803\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"68\" height=\"51\" viewBox=\"0 0 68 51\" fill=\"none\"><path d=\"M65.8737 42.1036C66.7331 42.1036 67.4362 42.8067 67.4362 43.6661V48.8744C67.4362 49.7338 66.7331 50.4369 65.8737 50.4369H2.33203C1.47266 50.4369 0.769531 49.7338 0.769531 48.8744V1.99939C0.769531 1.14001 1.47266 0.43689 2.33203 0.43689H7.54037C8.39974 0.43689 9.10287 1.14001 9.10287 1.99939V42.1036H65.8737ZM60.1445 4.60356H45.5612C42.7747 4.60356 41.3815 7.97595 43.3477 9.9421L47.6315 14.226L38.2565 23.7181L31.0169 16.4786C30.405 15.8666 29.4284 15.8666 28.8164 16.4786L13.3216 31.8171C12.7096 32.4161 12.6966 33.4056 13.2956 34.0176L17.0065 37.8457C17.6185 38.4707 18.6211 38.4838 19.2331 37.8588L29.9232 27.1687L37.1497 34.3952C37.7617 35.0072 38.7513 35.0072 39.3633 34.3952L53.582 20.1765L57.931 24.5254C59.8971 26.4916 63.2695 25.0983 63.2695 22.3119V7.72856C63.2695 5.99679 61.8763 4.60356 60.1445 4.60356Z\" fill=\"#8ABA4B\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tOperational Reporting &amp; QA\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4fe8c3 elementor-widget elementor-widget-text-editor\" data-id=\"c4fe8c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Track the performance of the Marketing Operations environment itself and validate reporting logic so numbers continue to hold up as systems, campaigns and processes change.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ee8886 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ee8886\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e02433\" data-id=\"3e02433\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5ed7249 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ed7249\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c15a188\" data-id=\"c15a188\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f409a0 elementor-widget elementor-widget-heading\" data-id=\"8f409a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI &amp; Governed Data Access<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6362f elementor-widget elementor-widget-heading\" data-id=\"6c6362f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Make reporting easier to access without opening up the whole system.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-291ef66 elementor-widget elementor-widget-text-editor\" data-id=\"291ef66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As AI interfaces become part of Marketing Operations, appropriate business users can increasingly ask questions of marketing data without navigating the underlying platforms themselves.<\/span><\/p><p><span style=\"font-weight: 400;\">RightWave can help enable governed AI and MCP-based access so executives, marketing leaders and other authorized users can query appropriate reporting information while maintaining role-based permissions, data boundaries, auditability and human oversight.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7eb0353\" data-id=\"7eb0353\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2365a2f elementor-widget elementor-widget-image\" data-id=\"2365a2f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"963\" height=\"681\" src=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2023\/08\/Product-Image.png\" class=\"attachment-full size-full wp-image-81748\" alt=\"\" srcset=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2023\/08\/Product-Image.png 963w, https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2023\/08\/Product-Image-300x212.png 300w, https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2023\/08\/Product-Image-768x543.png 768w\" sizes=\"(max-width: 963px) 100vw, 963px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-762f535 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"762f535\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e27ea2\" data-id=\"1e27ea2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2edb99 elementor-widget elementor-widget-heading\" data-id=\"a2edb99\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Testimonials<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-290178e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"290178e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70be477\" data-id=\"70be477\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fabaff4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fabaff4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a72e4a5\" data-id=\"a72e4a5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f39b60 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5f39b60\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"78\" height=\"78\" viewBox=\"0 0 78 78\" fill=\"none\"><path opacity=\"0.1\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M17.3333 37.2667V42.9H35.1V78H0.000864667L0 37.2667C0 23.846 3.88495 12.7351 11.5459 6.49994C16.8454 2.18685 23.2693 0 31.2 0V18.4737C26.8948 18.4737 17.3333 20.197 17.3333 37.2667ZM60.2333 37.2667V42.9H78V78H42.9V37.2667C42.9 23.846 46.3516 12.7351 54.0126 6.49994C59.3121 2.18685 66.1693 0 74.1 0V18.4737C69.7948 18.4737 60.2333 20.197 60.2333 37.2667Z\" fill=\"#00202C\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-896dfce elementor-widget elementor-widget-heading\" data-id=\"896dfce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">RightWave transformed our marketing operations. We don't have to manage employee absences, product training, and technical recruitment anymore.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be9734d elementor-widget elementor-widget-heading\" data-id=\"be9734d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Marketing Operations Head\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-722b648 elementor-widget elementor-widget-heading\" data-id=\"722b648\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Global SaaS Company\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b4f13ef\" data-id=\"b4f13ef\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16736fa elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"16736fa\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"78\" height=\"78\" viewBox=\"0 0 78 78\" fill=\"none\"><path opacity=\"0.1\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M17.3333 37.2667V42.9H35.1V78H0.000864667L0 37.2667C0 23.846 3.88495 12.7351 11.5459 6.49994C16.8454 2.18685 23.2693 0 31.2 0V18.4737C26.8948 18.4737 17.3333 20.197 17.3333 37.2667ZM60.2333 37.2667V42.9H78V78H42.9V37.2667C42.9 23.846 46.3516 12.7351 54.0126 6.49994C59.3121 2.18685 66.1693 0 74.1 0V18.4737C69.7948 18.4737 60.2333 20.197 60.2333 37.2667Z\" fill=\"#00202C\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c18276c elementor-widget elementor-widget-heading\" data-id=\"c18276c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">RightWave got our MarTech stack running, integrated and operational in less than four weeks to meet a highly anticipated and publicized launch date.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39aa37d elementor-widget elementor-widget-heading\" data-id=\"39aa37d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Marketing Head<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdfbc86 elementor-widget elementor-widget-heading\" data-id=\"cdfbc86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">SaaS Startup\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3d39a79\" data-id=\"3d39a79\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ebbd1f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0ebbd1f\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"78\" height=\"78\" viewBox=\"0 0 78 78\" fill=\"none\"><path opacity=\"0.1\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M17.3333 37.2667V42.9H35.1V78H0.000864667L0 37.2667C0 23.846 3.88495 12.7351 11.5459 6.49994C16.8454 2.18685 23.2693 0 31.2 0V18.4737C26.8948 18.4737 17.3333 20.197 17.3333 37.2667ZM60.2333 37.2667V42.9H78V78H42.9V37.2667C42.9 23.846 46.3516 12.7351 54.0126 6.49994C59.3121 2.18685 66.1693 0 74.1 0V18.4737C69.7948 18.4737 60.2333 20.197 60.2333 37.2667Z\" fill=\"#00202C\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47931ae elementor-widget elementor-widget-heading\" data-id=\"47931ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">RightWave's audit and action plan were game-changers. They streamlined our marketing tech, improved data quality, and enhanced our team's capabilities.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90ea1bb elementor-widget elementor-widget-heading\" data-id=\"90ea1bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Marketing Head<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbe6181 elementor-widget elementor-widget-heading\" data-id=\"dbe6181\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Global Software Company<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca49edd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca49edd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a5a92c\" data-id=\"5a5a92c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a02f6e5 elementor-widget elementor-widget-heading\" data-id=\"a02f6e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a16b2f elementor-widget elementor-widget-accordion\" data-id=\"0a16b2f\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1051\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1051\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What reporting can RightWave support?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1051\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1051\"><p><span style=\"font-weight: 400;\">RightWave can support campaign and program reporting, funnel and lifecycle reporting, attribution, dashboards, executive reporting, lead source reporting, data quality reporting and Marketing Operations performance reporting. We can also support reporting QA and validation.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1052\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1052\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Does RightWave only build dashboards?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1052\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1052\"><p><span style=\"font-weight: 400;\">No.<\/span><\/p><p><span style=\"font-weight: 400;\">Dashboards are one part of the work. We also look at the data, tracking, lifecycle definitions and attribution logic behind the reporting so the numbers being presented are reliable enough to support decisions.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1053\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1053\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Can reporting be customized around our KPIs?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1053\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1053\"><p><span style=\"font-weight: 400;\">Yes.<\/span><\/p><p><span style=\"font-weight: 400;\">Reporting can be structured around the KPIs and questions that matter to your organization rather than forcing every customer into the same standard dashboard.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1054\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1054\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Can RightWave help with attribution?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1054\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1054\"><p><span style=\"font-weight: 400;\">Yes.<\/span><\/p><p><span style=\"font-weight: 400;\">RightWave can help improve attribution tracking and the underlying campaign, source and lifecycle data needed to make attribution more reliable.<\/span><\/p><p><span style=\"font-weight: 400;\">The goal is to give teams a clearer view of marketing influence rather than simply assigning credit to the last activity recorded.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1055\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1055\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Can you report on lead lifecycle and funnel performance?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1055\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1055\"><p><span style=\"font-weight: 400;\">Yes.<\/span><\/p><p><span style=\"font-weight: 400;\">Lifecycle reporting can make stage conversion, lead movement and handoffs more visible so Marketing Operations teams can identify where leads are progressing or getting stuck.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1056\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1056\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How does data quality affect reporting?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1056\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1056\"><p><span style=\"font-weight: 400;\">Reporting inherits the data underneath it.<\/span><\/p><p><span style=\"font-weight: 400;\">Inconsistent source values, incomplete campaign associations, duplicate records or weak lifecycle definitions can all distort reporting and attribution. Data quality therefore needs to be considered as part of the reporting foundation.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1057\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-1057\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Can executives access reporting through AI or MCP?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1057\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-1057\"><p><span style=\"font-weight: 400;\">Where appropriate, yes.<\/span><\/p><p><span style=\"font-weight: 400;\">Governed AI and MCP interfaces can allow authorized users to ask questions of marketing information without navigating the underlying marketing platform. Access should still be controlled through appropriate permissions, governance and auditability.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1058\" class=\"elementor-tab-title\" data-tab=\"8\" role=\"button\" aria-controls=\"elementor-tab-content-1058\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Do we need AI to use RightWave's Reporting & Analytics service?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1058\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"8\" role=\"region\" aria-labelledby=\"elementor-tab-title-1058\"><p><span style=\"font-weight: 400;\">No.<\/span><\/p><p><span style=\"font-weight: 400;\">Reporting, dashboards and attribution work independently of AI. AI-based access is an additional option where it makes reporting easier to use and the environment is ready for it.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What reporting can RightWave support?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">RightWave can support campaign and program reporting, funnel and lifecycle reporting, attribution, dashboards, executive reporting, lead source reporting, data quality reporting and Marketing Operations performance reporting. We can also support reporting QA and validation.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Does RightWave only build dashboards?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">No.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Dashboards are one part of the work. We also look at the data, tracking, lifecycle definitions and attribution logic behind the reporting so the numbers being presented are reliable enough to support decisions.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Can reporting be customized around our KPIs?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Yes.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Reporting can be structured around the KPIs and questions that matter to your organization rather than forcing every customer into the same standard dashboard.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Can RightWave help with attribution?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Yes.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">RightWave can help improve attribution tracking and the underlying campaign, source and lifecycle data needed to make attribution more reliable.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">The goal is to give teams a clearer view of marketing influence rather than simply assigning credit to the last activity recorded.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Can you report on lead lifecycle and funnel performance?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Yes.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Lifecycle reporting can make stage conversion, lead movement and handoffs more visible so Marketing Operations teams can identify where leads are progressing or getting stuck.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"How does data quality affect reporting?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Reporting inherits the data underneath it.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Inconsistent source values, incomplete campaign associations, duplicate records or weak lifecycle definitions can all distort reporting and attribution. Data quality therefore needs to be considered as part of the reporting foundation.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Can executives access reporting through AI or MCP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Where appropriate, yes.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Governed AI and MCP interfaces can allow authorized users to ask questions of marketing information without navigating the underlying marketing platform. Access should still be controlled through appropriate permissions, governance and auditability.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Do we need AI to use RightWave's Reporting & Analytics service?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">No.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Reporting, dashboards and attribution work independently of AI. AI-based access is an additional option where it makes reporting easier to use and the environment is ready for it.<\\\/span><\\\/p>\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-629f56d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"629f56d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68a95d2\" data-id=\"68a95d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4cccfcd elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"4cccfcd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8b44333\" data-id=\"8b44333\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae7f6a6 elementor-widget elementor-widget-heading\" data-id=\"ae7f6a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GET STARTED<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5d4f39 elementor-widget elementor-widget-heading\" data-id=\"e5d4f39\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Give your team reporting they can actually trust.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1262b6 elementor-widget elementor-widget-heading\" data-id=\"e1262b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Connect campaign activity, lifecycle performance, attribution and pipeline contribution with reporting built on a stronger data foundation.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-041a25b elementor-widget elementor-widget-html\" data-id=\"041a25b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<html>\r\n<head>\r\n<meta http-equiv=\"Content-Type\" content=\"text\/html; charset=UTF-8\" \/>\r\n<!-- Add jQuery library -->\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/lib\/jquery-1.10.1.min.js\"><\/script>\r\n<!-- Add mousewheel plugin (this is optional) -->\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/lib\/jquery.mousewheel-3.0.6.pack.js\"><\/script>\r\n<!-- Add fancyBox main JS and CSS files -->\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/jquery.fancybox.js?v=2.1.5\"><\/script>\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/jquery.fancybox.css?v=2.1.5\" media=\"screen\" \/>\r\n<!-- Add Button helper (this is optional) -->\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-buttons.css?v=1.0.5\" \/>\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-buttons.js?v=1.0.5\"><\/script>\r\n<!-- Add Thumbnail helper (this is optional) -->\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-thumbs.css?v=1.0.7\" \/>\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-thumbs.js?v=1.0.7\"><\/script>\r\n<!-- Add Media helper (this is optional) -->\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-media.js?v=1.0.6\"><\/script>\r\n<script type=\"text\/javascript\">\r\nvar rw=jQuery;\r\nrw.noConflict();\r\nrw(document).ready(function() {\r\n\/*\r\n*  Simple image gallery. Uses default settings\r\n*\/\r\n\r\nrw('.fancybox').fancybox();\r\n\r\n\/*\r\n*  Media helper. Group items, disable animations, hide arrows, enable media and button helpers.\r\n*\/\r\nrw('.fancybox-media')\r\n.attr('rel', 'media-gallery')\r\n.fancybox({\r\nopenEffect : 'none',\r\ncloseEffect : 'none',\r\nprevEffect : 'none',\r\nnextEffect : 'none',\r\n\r\narrows : false,\r\nhelpers : {\r\nmedia : {},\r\nbuttons : {}\r\n}\r\n});\r\n\r\n\/*\r\n*  Open manually\r\n*\/\r\n\r\n\r\nrw(\"#fancybox-sales-enquiry-lwt\").click(function() {\r\nrw.fancybox.open({\r\nhref : 'https:\/\/maas.rightwave.com\/rws\/getform\/reg\/sales-inquiry-new-ver',\r\ntype : 'iframe',\r\npadding : [10, 10, 10, 10],\r\nwidth: 550,\r\nheight:  630,\r\n});\r\n});\r\n\r\n\r\n\r\n\r\n});\r\n<\/script>\r\n\r\n<\/head>\r\n<body>\r\n<div class=\"\">\r\n<a id=\"fancybox-sales-enquiry-lwt\" style=\"background: #8ABA4B;color: #fff;font-size: 16px;line-height: 26px;padding: 15px 30px;border-radius: 8px;\" href=\"javascript:;\">Schedule a Consultation<\/a>\r\n<\/div>\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cffd357\" data-id=\"cffd357\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Reporting &amp; Analytics Marketing reporting is only useful when people trust the numbers. RightWave helps teams build reliable reporting across campaigns, lifecycle stages, lead flow, attribution and pipeline contribution. We look beyond the dashboard itself to the data, tracking and logic underneath it so marketing teams and leaders can make decisions with greater confidence. Schedule&hellip;<\/p>\n","protected":false},"author":46,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-81902","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/pages\/81902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/comments?post=81902"}],"version-history":[{"count":70,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/pages\/81902\/revisions"}],"predecessor-version":[{"id":91506,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/pages\/81902\/revisions\/91506"}],"wp:attachment":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/media?parent=81902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}