{"id":81886,"date":"2023-08-17T11:18:16","date_gmt":"2023-08-17T18:18:16","guid":{"rendered":"https:\/\/rightwave.com\/rwi\/?page_id=81886"},"modified":"2026-09-14T06:35:24","modified_gmt":"2026-09-14T13:35:24","slug":"lead-quality-management","status":"publish","type":"page","link":"https:\/\/rightwave.com\/rwi\/lead-quality-management","title":{"rendered":"Lead Quality Management"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"81886\" class=\"elementor elementor-81886\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b1d9ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b1d9ef\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9be145\" data-id=\"a9be145\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7813e17 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7813e17\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6f95c17\" data-id=\"6f95c17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cde9b1b elementor-widget elementor-widget-heading\" data-id=\"cde9b1b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lead Quality\nManagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a40607 elementor-widget elementor-widget-heading\" data-id=\"9a40607\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">RightWave helps marketing teams build and improve the lifecycle, scoring, routing and sales handoffs that determine what happens after a lead enters the system. We help make sure a lead that is ready to talk reaches the right person, with the right information, at the right time.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e7e667 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"3e7e667\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n\/* =========================================================\n   RIGHTWAVE LOGO CAROUSEL\n   Elementor HTML Widget\n   ========================================================= *\/\n\n.rw-logo-carousel {\n    --rw-gap: 8px;\n\n    width: 100%;\n    max-width: 100%;\n    overflow: hidden;\n    position: relative;\n    padding: 5px 0;\n}\n\n.rw-logo-carousel *,\n.rw-logo-carousel *::before,\n.rw-logo-carousel *::after {\n    box-sizing: border-box;\n}\n\n\n\/* =========================================================\n   CAROUSEL TRACK\n   ========================================================= *\/\n\n.rw-logo-carousel__track {\n    display: flex;\n    gap: var(--rw-gap);\n    align-items: center;\n    will-change: transform;\n\n    width: max-content;\n    transform: translate3d(0,0,0);\n}\n\n\n\/* =========================================================\n   LOGO ITEM\n   Desktop = 4 Logos\n   ========================================================= *\/\n\n.rw-logo-carousel__item {\n    flex: 0 0 auto;\n    width: 165px;\n    height: 70px;\n\n    display: flex;\n    align-items: center;\n    justify-content: center;\n\n    padding: 2px 1px;\n\n    overflow: hidden;\n}\n\n\n\/* =========================================================\n   LOGO LINK\n   ========================================================= *\/\n\n.rw-logo-carousel__link {\n    width: 100%;\n    height: 100%;\n\n    display: flex;\n    align-items: center;\n    justify-content: center;\n\n    text-decoration: none !important;\n\n    border: 0;\n    outline: none;\n\n    cursor: pointer;\n}\n\n\n\/* =========================================================\n   NORMAL LOGOS\n   ========================================================= *\/\n\n.rw-logo-carousel__item img {\n    display: block;\n\n    width: 100%;\n    max-width: 135px;\n\n    height: 60px;\n\n    object-fit: contain;\n\n    transition:\n        transform 0.3s ease;\n}\n\n\n\/* =========================================================\n   LOGO 4 & LOGO 5\n   INCREASED WIDTH ONLY\n   ========================================================= *\/\n\n.rw-logo-carousel__item:nth-child(4) img,\n.rw-logo-carousel__item:nth-child(5) img {\n    width: 100%;\n    max-width: 165px;\n}\n\n\n\/* =========================================================\n   HOVER\n   ========================================================= *\/\n\n.rw-logo-carousel__link:hover img {\n    transform: scale(1.04);\n}\n\n\n\/* =========================================================\n   TABLET\n   2 LOGOS VISIBLE\n   ========================================================= *\/\n\n@media (max-width: 1024px) {\n\n    .rw-logo-carousel {\n        --rw-gap: 7px;\n    }\n\n    .rw-logo-carousel__item {\n        flex: 0 0 auto;\n        width: 155px;\n        height: 65px;\n\n        padding: 2px 1px;\n    }\n\n    .rw-logo-carousel__item img {\n\n        width: 94%;\n        max-width: 165px;\n\n        height: 55px;\n    }\n\n\n    \/* Logo 4 & 5 wider on tablet *\/\n\n    .rw-logo-carousel__item:nth-child(4) img,\n    .rw-logo-carousel__item:nth-child(5) img {\n        width: 100%;\n        max-width: 165px;\n    }\n}\n\n\n\/* =========================================================\n   MOBILE\n   2 LOGOS VISIBLE\n   1 LOGO SCROLLS AT A TIME\n   ========================================================= *\/\n\n@media (max-width: 767px) {\n\n    .rw-logo-carousel {\n        --rw-gap: 6px;\n    }\n\n    .rw-logo-carousel__item {\n        flex: 0 0 auto;\n        width: 145px;\n        height: 60px;\n\n        padding: 0;\n    }\n\n    .rw-logo-carousel__item img {\n\n        width: 100%;\n        max-width: 140px;\n\n        height: 50px;\n    }\n\n\n    \/* Logo 4 & 5 wider on mobile *\/\n\n    .rw-logo-carousel__item:nth-child(4) img,\n    .rw-logo-carousel__item:nth-child(5) img {\n        width: 100%;\n        max-width: 145px;\n    }\n}\n\n\n\/* =========================================================\n   VERY SMALL MOBILE\n   ========================================================= *\/\n\n@media (max-width: 480px) {\n\n    .rw-logo-carousel {\n        --rw-gap: 5px;\n    }\n\n    .rw-logo-carousel__item {\n        flex: 0 0 auto;\n        width: 135px;\n        height: 55px;\n\n        padding: 0;\n    }\n\n    .rw-logo-carousel__item img {\n\n        width: 100%;\n        max-width: 130px;\n        height: 46px;\n    }\n\n\n    \/* Logo 4 & 5 wider on small mobile *\/\n\n    .rw-logo-carousel__item:nth-child(4) img,\n    .rw-logo-carousel__item:nth-child(5) img {\n        width: 100%;\n        max-width: 135px;\n    }\n}\n<\/style>\n\n\n<!-- =========================================================\n     LOGO CAROUSEL\n     ========================================================= -->\n\n<div\n    class=\"rw-logo-carousel\"\n    id=\"rwLogoCarousel\"\n>\n\n    <div\n        class=\"rw-logo-carousel__track\"\n    >\n\n\n        <!-- =================================================\n             LOGO 1 - ADOBE MARKETO ENGAGE\n             ================================================= -->\n\n        <div class=\"rw-logo-carousel__item\">\n\n            <a\n                class=\"rw-logo-carousel__link\"\n                href=\"https:\/\/rightwave.com\/rwi\/marketo-engage-support\"\n                aria-label=\"Adobe Marketo Engage Support\"\n            >\n\n                <img decoding=\"async\"\n                    src=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2026\/09\/adobe-marketo-engage-logo.png\"\n                    alt=\"Adobe Marketo Engage\"\n                    loading=\"lazy\"\n                >\n\n            <\/a>\n\n        <\/div>\n\n\n        <!-- =================================================\n             LOGO 2 - HUBSPOT\n             ================================================= -->\n\n        <div class=\"rw-logo-carousel__item\">\n\n            <a\n                class=\"rw-logo-carousel__link\"\n                href=\"https:\/\/rightwave.com\/rwi\/hubspot-support\"\n                aria-label=\"HubSpot Support\"\n            >\n\n                <img decoding=\"async\"\n                    src=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2026\/09\/Hubspot.png\"\n                    alt=\"HubSpot\"\n                    loading=\"lazy\"\n                >\n\n            <\/a>\n\n        <\/div>\n\n\n        <!-- =================================================\n             LOGO 3 - ELOQUA\n             ================================================= -->\n\n        <div class=\"rw-logo-carousel__item\">\n\n            <a\n                class=\"rw-logo-carousel__link\"\n                href=\"https:\/\/rightwave.com\/rwi\/eloqua-support\"\n                aria-label=\"Oracle Eloqua Support\"\n            >\n\n                <img decoding=\"async\"\n                    src=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2026\/09\/eloqua.png\"\n                    alt=\"Oracle Eloqua\"\n                    loading=\"lazy\"\n                >\n\n            <\/a>\n\n        <\/div>\n\n\n        <!-- =================================================\n             LOGO 4 - SALESFORCE CRM\n             Wider Logo\n             ================================================= -->\n\n        <div class=\"rw-logo-carousel__item\">\n\n            <a\n                class=\"rw-logo-carousel__link\"\n                href=\"https:\/\/rightwave.com\/rwi\/salesforce-crm-support\"\n                aria-label=\"Salesforce CRM Support\"\n            >\n\n                <img decoding=\"async\"\n                    src=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2026\/09\/account-management.png\"\n                    alt=\"Salesforce CRM\"\n                    loading=\"lazy\"\n                >\n\n            <\/a>\n\n        <\/div>\n\n\n        <!-- =================================================\n             LOGO 5 - SALESFORCE MARKETING CLOUD\n             Wider Logo\n             ================================================= -->\n\n        <div class=\"rw-logo-carousel__item\">\n\n            <a\n                class=\"rw-logo-carousel__link\"\n                href=\"https:\/\/rightwave.com\/rwi\/salesforce-marketing-cloud-data-360-agentforce-support\"\n                aria-label=\"Salesforce Marketing Cloud Data 360 Agentforce Support\"\n            >\n\n                <img decoding=\"async\"\n                    src=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2026\/09\/Marketing-Cloud.png\"\n                 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'true');\n\n        const cloneLink = clone.querySelector('a');\n        if (cloneLink) cloneLink.setAttribute('tabindex', '-1');\n\n        track.appendChild(clone);\n    });\n\n    let position = 0;\n    let loopWidth = 0;\n    let lastTime = 0;\n    let rafId = null;\n\n    function calculateLoopWidth() {\n        const style = window.getComputedStyle(track);\n        const gap = parseFloat(style.columnGap || style.gap) || 0;\n\n        let width = 0;\n\n        originalItems.forEach(function (item) {\n            width += item.getBoundingClientRect().width;\n        });\n\n        \/* Include the gap after every original item, including\n           the seam between the original and cloned logo sets. *\/\n        loopWidth = width + (gap * originalItems.length);\n    }\n\n    function animate(time) {\n        if (!lastTime) lastTime = time;\n\n        const deltaSeconds = Math.min((time - lastTime) \/ 1000, 0.05);\n        lastTime = time;\n\n        position += SPEED * 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-->\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/lib\/jquery-1.10.1.min.js\"><\/script>\r\n<!-- Add mousewheel plugin (this is optional) -->\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/lib\/jquery.mousewheel-3.0.6.pack.js\"><\/script>\r\n<!-- Add fancyBox main JS and CSS files -->\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/jquery.fancybox.js?v=2.1.5\"><\/script>\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/jquery.fancybox.css?v=2.1.5\" media=\"screen\" \/>\r\n<!-- Add Button helper (this is optional) -->\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-buttons.css?v=1.0.5\" \/>\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-buttons.js?v=1.0.5\"><\/script>\r\n<!-- Add Thumbnail helper (this is optional) -->\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-thumbs.css?v=1.0.7\" \/>\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-thumbs.js?v=1.0.7\"><\/script>\r\n<!-- Add Media helper (this is optional) -->\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-media.js?v=1.0.6\"><\/script>\r\n<script type=\"text\/javascript\">\r\nvar rw=jQuery;\r\nrw.noConflict();\r\nrw(document).ready(function() {\r\n\/*\r\n*  Simple image gallery. Uses default settings\r\n*\/\r\n\r\nrw('.fancybox').fancybox();\r\n\r\n\/*\r\n*  Media helper. Group items, disable animations, hide arrows, enable media and button helpers.\r\n*\/\r\nrw('.fancybox-media')\r\n.attr('rel', 'media-gallery')\r\n.fancybox({\r\nopenEffect : 'none',\r\ncloseEffect : 'none',\r\nprevEffect : 'none',\r\nnextEffect : 'none',\r\n\r\narrows : false,\r\nhelpers : {\r\nmedia : {},\r\nbuttons : {}\r\n}\r\n});\r\n\r\n\/*\r\n*  Open manually\r\n*\/\r\n\r\n\r\nrw(\"#fancybox-sales-enquiry\").click(function() {\r\nrw.fancybox.open({\r\nhref : 'https:\/\/maas.rightwave.com\/rws\/getform\/reg\/sales-inquiry-new-ver',\r\ntype : 'iframe',\r\npadding : [10, 10, 10, 10],\r\nwidth: 550,\r\nheight:  630,\r\n});\r\n});\r\n\r\n\r\n\r\n\r\n});\r\n<\/script>\r\n\r\n<\/head>\r\n<body>\r\n<div class=\"\">\r\n<a id=\"fancybox-sales-enquiry\" style=\"background: #8ABA4B;color: #fff;font-size: 16px;line-height: 26px;padding: 15px 30px;border-radius: 8px;\" href=\"javascript:;\">Schedule a Consultation<\/a>\r\n<\/div>\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-efe8372\" data-id=\"efe8372\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3550af3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3550af3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3c8385\" data-id=\"a3c8385\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-797085e elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"797085e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-df4d456\" data-id=\"df4d456\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c226f3 elementor-position-left elementor-mobile-position-left elementor-vertical-align-middle elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"3c226f3\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"63\" height=\"50\" viewBox=\"0 0 63 50\" fill=\"none\"><path d=\"M60.9375 20.3125H54.6875V14.0625C54.6875 13.2031 53.9844 12.5 53.125 12.5H50C49.1406 12.5 48.4375 13.2031 48.4375 14.0625V20.3125H42.1875C41.3281 20.3125 40.625 21.0156 40.625 21.875V25C40.625 25.8594 41.3281 26.5625 42.1875 26.5625H48.4375V32.8125C48.4375 33.6719 49.1406 34.375 50 34.375H53.125C53.9844 34.375 54.6875 33.6719 54.6875 32.8125V26.5625H60.9375C61.7969 26.5625 62.5 25.8594 62.5 25V21.875C62.5 21.0156 61.7969 20.3125 60.9375 20.3125ZM21.875 25C28.7793 25 34.375 19.4043 34.375 12.5C34.375 5.5957 28.7793 0 21.875 0C14.9707 0 9.375 5.5957 9.375 12.5C9.375 19.4043 14.9707 25 21.875 25ZM30.625 28.125H28.9941C26.8262 29.1211 24.4141 29.6875 21.875 29.6875C19.3359 29.6875 16.9336 29.1211 14.7559 28.125H13.125C5.87891 28.125 0 34.0039 0 41.25V45.3125C0 47.9004 2.09961 50 4.6875 50H39.0625C41.6504 50 43.75 47.9004 43.75 45.3125V41.25C43.75 34.0039 37.8711 28.125 30.625 28.125Z\" fill=\"#8ABA4B\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tLifecycle Stages &amp; Governance\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ad774d elementor-widget elementor-widget-text-editor\" data-id=\"8ad774d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Define and manage stages such as MQL, SAL, SQL, Nurture, Recycled and Disqualified, with clear rules for how and why leads move between them.<\/span><\/p><p><span style=\"font-weight: 400;\">Where needed, we also help connect later funnel stages such as Closed Won and Closed Lost so the full lifecycle can be measured.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ac3edba\" data-id=\"ac3edba\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a87dd2 elementor-position-left elementor-mobile-position-left elementor-vertical-align-middle elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"1a87dd2\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"72\" height=\"51\" viewBox=\"0 0 72 51\" fill=\"none\"><path d=\"M68.1514 34.6167C68.4416 33.0427 68.4416 31.4352 68.1514 29.8612L71.0315 28.1979C71.3664 28.0081 71.5115 27.6174 71.3999 27.249C70.6519 24.8378 69.3682 22.6498 67.6937 20.8413C67.4369 20.5623 67.0239 20.4953 66.689 20.685L63.8089 22.3484C62.5921 21.3102 61.1967 20.5064 59.6897 19.9706V16.644C59.6897 16.2644 59.4217 15.9295 59.0534 15.8514C56.564 15.2932 54.0299 15.3155 51.6633 15.8514C51.2949 15.9295 51.027 16.2644 51.027 16.644V19.9706C49.52 20.5064 48.1246 21.3102 46.9078 22.3484L44.0277 20.685C43.7039 20.4953 43.2797 20.5623 43.023 20.8413C41.3485 22.6498 40.0647 24.8378 39.3168 27.249C39.2052 27.6174 39.3615 28.0081 39.6852 28.1979L42.5653 29.8612C42.2751 31.4352 42.2751 33.0427 42.5653 34.6167L39.6852 36.2801C39.3503 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25.0945C35.9344 25.0945 36.1353 25.0387 36.3474 25.0275C37.2739 22.6051 38.6359 20.3278 40.3996 18.4189C41.2257 17.5259 42.3979 17.0124 43.6258 17.0124C44.3961 17.0124 45.1552 17.2133 45.8138 17.604L46.6957 18.1175C46.785 18.0617 46.8743 18.017 46.9636 17.9612C47.745 16.3314 48.2139 14.523 48.2139 12.6029C48.2139 5.69286 42.6211 0.100098 35.7111 0.100098C28.8011 0.100098 23.2195 5.6817 23.2195 12.5917C23.2195 19.5018 28.8122 25.0945 35.7223 25.0945ZM47.466 46.807C47.2092 46.673 46.9524 46.5167 46.7069 46.3716C45.7915 46.9074 44.9989 47.4656 43.637 47.4656C42.4202 47.4656 41.248 46.9521 40.4108 46.059C38.3679 43.8487 36.8051 41.1584 35.9232 38.2894C34.7287 34.4381 38.7028 32.7413 38.8033 32.6743C38.7921 32.3841 38.7921 32.0938 38.8033 31.8036L37.9214 31.2901C37.4972 31.0445 37.14 30.7319 36.8274 30.3859C36.459 30.4082 36.1018 30.4529 35.7334 30.4529C32.9873 30.4529 30.4197 29.7831 28.0866 28.6667H27.1601C20.0491 28.6667 14.2889 34.427 14.2889 41.5268V44.7418C14.2889 47.7 16.689 50.1001 19.6472 50.1001H48.1581C47.745 49.4303 47.466 48.6712 47.466 47.834V46.807ZM19.3235 27.1709C18.0286 25.8871 16.2536 25.0945 14.2889 25.0945H7.14445C3.20384 25.0945 0 28.2984 0 32.239V35.8112C0 37.7871 1.59634 39.3834 3.57223 39.3834H10.9288C11.6321 34.0921 14.8247 29.6379 19.3235 27.1709Z\" fill=\"#8ABA4B\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tLead Scoring\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2aa212 elementor-widget elementor-widget-text-editor\" data-id=\"d2aa212\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Build and refine scoring models around the profile, engagement and intent signals that matter to your business.<\/span><\/p><p><span style=\"font-weight: 400;\">We can also model potential scoring changes before implementation so teams understand how those changes may affect lead volumes and qualification.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-886d3a1\" data-id=\"886d3a1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffbe576 elementor-position-left elementor-mobile-position-left elementor-vertical-align-middle elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"ffbe576\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"67\" height=\"50\" viewBox=\"0 0 67 50\" fill=\"none\"><path d=\"M65.1042 41.6667C65.9635 41.6667 66.6667 42.3698 66.6667 43.2292V48.4375C66.6667 49.2969 65.9635 50 65.1042 50H1.5625C0.703125 50 0 49.2969 0 48.4375V1.5625C0 0.703125 0.703125 0 1.5625 0H6.77083C7.63021 0 8.33333 0.703125 8.33333 1.5625V41.6667H65.1042ZM25 35.9375V26.5625C25 25.7031 24.2969 25 23.4375 25H18.2292C17.3698 25 16.6667 25.7031 16.6667 26.5625V35.9375C16.6667 36.7969 17.3698 37.5 18.2292 37.5H23.4375C24.2969 37.5 25 36.7969 25 35.9375ZM50 35.9375V18.2292C50 17.3698 49.2969 16.6667 48.4375 16.6667H43.2292C42.3698 16.6667 41.6667 17.3698 41.6667 18.2292V35.9375C41.6667 36.7969 42.3698 37.5 43.2292 37.5H48.4375C49.2969 37.5 50 36.7969 50 35.9375ZM37.5 35.9375V9.89583C37.5 9.03646 36.7969 8.33333 35.9375 8.33333H30.7292C29.8698 8.33333 29.1667 9.03646 29.1667 9.89583V35.9375C29.1667 36.7969 29.8698 37.5 30.7292 37.5H35.9375C36.7969 37.5 37.5 36.7969 37.5 35.9375ZM62.5 35.9375V5.72917C62.5 4.86979 61.7969 4.16667 60.9375 4.16667H55.7292C54.8698 4.16667 54.1667 4.86979 54.1667 5.72917V35.9375C54.1667 36.7969 54.8698 37.5 55.7292 37.5H60.9375C61.7969 37.5 62.5 36.7969 62.5 35.9375Z\" fill=\"#8ABA4B\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tLead Routing\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af55a9b elementor-widget elementor-widget-text-editor\" data-id=\"af55a9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Configure routing and assignment rules so qualified leads reach the appropriate person quickly and consistently.<\/span><\/p><p><span style=\"font-weight: 400;\">We also help make sure the sales alert contains enough context for the rep to understand <\/span><b>why the lead qualified and what they showed interest in<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b34d8ad elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"b34d8ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5a14213\" data-id=\"5a14213\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11e089f elementor-position-left elementor-mobile-position-left elementor-vertical-align-middle elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"11e089f\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"58\" height=\"50\" viewBox=\"0 0 58 50\" fill=\"none\"><path d=\"M55.3571 39.2857H17.8571V37.5C17.8571 36.5179 17.0536 35.7143 16.0714 35.7143H12.5C11.5179 35.7143 10.7143 36.5179 10.7143 37.5V39.2857H1.78571C0.803571 39.2857 0 40.0893 0 41.0714V44.6429C0 45.625 0.803571 46.4286 1.78571 46.4286H10.7143V48.2143C10.7143 49.1964 11.5179 50 12.5 50H16.0714C17.0536 50 17.8571 49.1964 17.8571 48.2143V46.4286H55.3571C56.3393 46.4286 57.1429 45.625 57.1429 44.6429V41.0714C57.1429 40.0893 56.3393 39.2857 55.3571 39.2857ZM55.3571 21.4286H46.4286V19.6429C46.4286 18.6607 45.625 17.8571 44.6429 17.8571H41.0714C40.0893 17.8571 39.2857 18.6607 39.2857 19.6429V21.4286H1.78571C0.803571 21.4286 0 22.2321 0 23.2143V26.7857C0 27.7679 0.803571 28.5714 1.78571 28.5714H39.2857V30.3571C39.2857 31.3393 40.0893 32.1429 41.0714 32.1429H44.6429C45.625 32.1429 46.4286 31.3393 46.4286 30.3571V28.5714H55.3571C56.3393 28.5714 57.1429 27.7679 57.1429 26.7857V23.2143C57.1429 22.2321 56.3393 21.4286 55.3571 21.4286ZM55.3571 3.57143H32.1429V1.78571C32.1429 0.803571 31.3393 0 30.3571 0H26.7857C25.8036 0 25 0.803571 25 1.78571V3.57143H1.78571C0.803571 3.57143 0 4.375 0 5.35714V8.92857C0 9.91071 0.803571 10.7143 1.78571 10.7143H25V12.5C25 13.4821 25.8036 14.2857 26.7857 14.2857H30.3571C31.3393 14.2857 32.1429 13.4821 32.1429 12.5V10.7143H55.3571C56.3393 10.7143 57.1429 9.91071 57.1429 8.92857V5.35714C57.1429 4.375 56.3393 3.57143 55.3571 3.57143Z\" fill=\"#8ABA4B\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tForms, Pages &amp; Triggers\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b59847f elementor-widget elementor-widget-text-editor\" data-id=\"b59847f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Test forms, landing pages and related triggers, and verify tracking and campaign source capture so the lifecycle starts with the right information.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-60f6474\" data-id=\"60f6474\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3faa025 elementor-position-left elementor-mobile-position-left elementor-vertical-align-middle elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"3faa025\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"38\" height=\"50\" viewBox=\"0 0 38 50\" fill=\"none\"><path d=\"M21.875 13.2812V0H2.34375C1.04492 0 0 1.04492 0 2.34375V47.6562C0 48.9551 1.04492 50 2.34375 50H35.1562C36.4551 50 37.5 48.9551 37.5 47.6562V15.625H24.2188C22.9297 15.625 21.875 14.5703 21.875 13.2812ZM28.125 36.3281C28.125 36.9727 27.5977 37.5 26.9531 37.5H10.5469C9.90234 37.5 9.375 36.9727 9.375 36.3281V35.5469C9.375 34.9023 9.90234 34.375 10.5469 34.375H26.9531C27.5977 34.375 28.125 34.9023 28.125 35.5469V36.3281ZM28.125 30.0781C28.125 30.7227 27.5977 31.25 26.9531 31.25H10.5469C9.90234 31.25 9.375 30.7227 9.375 30.0781V29.2969C9.375 28.6523 9.90234 28.125 10.5469 28.125H26.9531C27.5977 28.125 28.125 28.6523 28.125 29.2969V30.0781ZM28.125 23.0469V23.8281C28.125 24.4727 27.5977 25 26.9531 25H10.5469C9.90234 25 9.375 24.4727 9.375 23.8281V23.0469C9.375 22.4023 9.90234 21.875 10.5469 21.875H26.9531C27.5977 21.875 28.125 22.4023 28.125 23.0469ZM37.5 11.9043V12.5H25V0H25.5957C26.2207 0 26.8164 0.244141 27.2559 0.683594L36.8164 10.2539C37.2559 10.6934 37.5 11.2891 37.5 11.9043Z\" fill=\"#8ABA4B\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCRM Automation &amp; Sales Alerts\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b0e688 elementor-widget elementor-widget-text-editor\" data-id=\"1b0e688\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Connect lifecycle activity to the CRM with alerts and automation that help high-intent leads get acted on within your agreed follow-up SLA.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6004f77\" data-id=\"6004f77\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b846803 elementor-position-left elementor-mobile-position-left elementor-vertical-align-middle elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"b846803\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"57\" height=\"50\" viewBox=\"0 0 57 50\" fill=\"none\"><path d=\"M46.875 0H40.625C36.6504 0 33.0566 1.5332 30.293 3.98437C32.7734 7.10937 34.2871 11.0352 34.3555 15.3125C41.4941 13.8672 46.875 7.56836 46.875 0ZM25 15.625V26.5625C25 27.4219 25.7031 28.125 26.5625 28.125H29.6875C30.5469 28.125 31.25 27.4219 31.25 26.5625V15.625C31.25 6.99219 24.2578 0 15.625 0H9.375C9.375 8.63281 16.3672 15.625 25 15.625ZM55.2051 32.041C54.0527 30.9961 52.2559 31.0645 51.0449 32.041L42.0215 39.2578C40.918 40.1465 39.541 40.625 38.1152 40.625H26.5625C25.7031 40.625 25 39.9219 25 39.0625C25 38.2031 25.7031 37.5 26.5625 37.5H34.209C35.7617 37.5 37.207 36.4355 37.4609 34.9023C37.7832 32.9492 36.2793 31.25 34.375 31.25H18.75C16.1133 31.25 13.5645 32.1582 11.5137 33.8184L6.97266 37.5H1.5625C0.703125 37.5 0 38.2031 0 39.0625V48.4375C0 49.2969 0.703125 50 1.5625 50H36.4062C37.8223 50 39.1992 49.5215 40.3125 48.6328L55.0781 36.8164C56.5625 35.6348 56.6797 33.3691 55.2051 32.041Z\" fill=\"#8ABA4B\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tNurture, Recycling &amp; Reporting\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4fe8c3 elementor-widget elementor-widget-text-editor\" data-id=\"c4fe8c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Create appropriate paths for leads that are not ready for sales and report on lead flow, conversion and handoff performance. We can also track why leads were nurtured, recycled, disqualified or lost so the lifecycle becomes easier to understand and improve.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f52ac2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f52ac2a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-607a812\" data-id=\"607a812\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d7c13af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7c13af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-95271b9\" data-id=\"95271b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44b4afa elementor-widget elementor-widget-heading\" data-id=\"44b4afa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimize with AI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b8dc9 elementor-widget elementor-widget-text-editor\" data-id=\"65b8dc9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">AI can support areas such as predictive scoring, qualification and intelligent routing.<\/span><\/p><p><span style=\"font-weight: 400;\">But introducing more automation does not fix unclear lifecycle stages, weak data or poor routing logic.<\/span><\/p><p><span style=\"font-weight: 400;\">RightWave helps establish that foundation first, then identify where AI-enabled qualification or routing can make the process faster or more consistent while retaining appropriate oversight.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d398bd0\" data-id=\"d398bd0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3e47f3 elementor-widget elementor-widget-image\" data-id=\"b3e47f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"963\" height=\"681\" src=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2023\/08\/Product-Image.png?wsr\" class=\"attachment-full size-full wp-image-81748\" alt=\"\" srcset=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2023\/08\/Product-Image.png 963w, https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2023\/08\/Product-Image-300x212.png 300w, https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2023\/08\/Product-Image-768x543.png 768w\" sizes=\"(max-width: 963px) 100vw, 963px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-762f535 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"762f535\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e27ea2\" data-id=\"1e27ea2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2edb99 elementor-widget elementor-widget-heading\" data-id=\"a2edb99\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Testimonials<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c25637 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c25637\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cd5d62\" data-id=\"3cd5d62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8a3a897 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a3a897\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-904c724\" data-id=\"904c724\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d562639 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d562639\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"78\" height=\"78\" viewBox=\"0 0 78 78\" fill=\"none\"><path opacity=\"0.1\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M17.3333 37.2667V42.9H35.1V78H0.000864667L0 37.2667C0 23.846 3.88495 12.7351 11.5459 6.49994C16.8454 2.18685 23.2693 0 31.2 0V18.4737C26.8948 18.4737 17.3333 20.197 17.3333 37.2667ZM60.2333 37.2667V42.9H78V78H42.9V37.2667C42.9 23.846 46.3516 12.7351 54.0126 6.49994C59.3121 2.18685 66.1693 0 74.1 0V18.4737C69.7948 18.4737 60.2333 20.197 60.2333 37.2667Z\" fill=\"#00202C\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-189b00b elementor-widget elementor-widget-heading\" data-id=\"189b00b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">RightWave transformed our marketing operations. We don't have to manage employee absences, product training, and technical recruitment anymore.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecbbf44 elementor-widget elementor-widget-heading\" data-id=\"ecbbf44\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Marketing Operations Head\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a21ac6a elementor-widget elementor-widget-heading\" data-id=\"a21ac6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Global SaaS Company\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c171d11\" data-id=\"c171d11\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d105dd6 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d105dd6\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"78\" height=\"78\" viewBox=\"0 0 78 78\" fill=\"none\"><path opacity=\"0.1\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M17.3333 37.2667V42.9H35.1V78H0.000864667L0 37.2667C0 23.846 3.88495 12.7351 11.5459 6.49994C16.8454 2.18685 23.2693 0 31.2 0V18.4737C26.8948 18.4737 17.3333 20.197 17.3333 37.2667ZM60.2333 37.2667V42.9H78V78H42.9V37.2667C42.9 23.846 46.3516 12.7351 54.0126 6.49994C59.3121 2.18685 66.1693 0 74.1 0V18.4737C69.7948 18.4737 60.2333 20.197 60.2333 37.2667Z\" fill=\"#00202C\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b68d9d4 elementor-widget elementor-widget-heading\" data-id=\"b68d9d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">RightWave got our MarTech stack running, integrated and operational in less than four weeks to meet a highly anticipated and publicized launch date.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7080d22 elementor-widget elementor-widget-heading\" data-id=\"7080d22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Marketing Head<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99fd90b elementor-widget elementor-widget-heading\" data-id=\"99fd90b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">SaaS Startup\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-508a5b7\" data-id=\"508a5b7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ec36d4 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6ec36d4\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"78\" height=\"78\" viewBox=\"0 0 78 78\" fill=\"none\"><path opacity=\"0.1\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M17.3333 37.2667V42.9H35.1V78H0.000864667L0 37.2667C0 23.846 3.88495 12.7351 11.5459 6.49994C16.8454 2.18685 23.2693 0 31.2 0V18.4737C26.8948 18.4737 17.3333 20.197 17.3333 37.2667ZM60.2333 37.2667V42.9H78V78H42.9V37.2667C42.9 23.846 46.3516 12.7351 54.0126 6.49994C59.3121 2.18685 66.1693 0 74.1 0V18.4737C69.7948 18.4737 60.2333 20.197 60.2333 37.2667Z\" fill=\"#00202C\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b43a6b1 elementor-widget elementor-widget-heading\" data-id=\"b43a6b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">RightWave's audit and action plan were game-changers. They streamlined our marketing tech, improved data quality, and enhanced our team's capabilities.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5c5a4d elementor-widget elementor-widget-heading\" data-id=\"b5c5a4d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Marketing Head<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20a7704 elementor-widget elementor-widget-heading\" data-id=\"20a7704\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Global Software Company<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca49edd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca49edd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a5a92c\" data-id=\"5a5a92c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a02f6e5 elementor-widget elementor-widget-heading\" data-id=\"a02f6e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a16b2f elementor-widget elementor-widget-accordion\" data-id=\"0a16b2f\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1051\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1051\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What does Lead Quality Management include?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1051\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1051\"><p><span style=\"font-weight: 400;\">RightWave can support lifecycle stages, lead scoring, routing rules, forms and triggers, CRM automation, sales alerts, nurture paths and reporting on lead flow and handoff performance.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1052\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1052\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Is this a lead generation service?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1052\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1052\"><p><span style=\"font-weight: 400;\">No.<\/span><\/p><p><span style=\"font-weight: 400;\">This service is primarily focused on <\/span><b>what happens after a prospect enters or engages with your marketing environment<\/b><span style=\"font-weight: 400;\"> \u2014 how that person is scored, classified, routed, nurtured and handed to Sales.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1053\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1053\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Can RightWave improve our existing lifecycle?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1053\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1053\"><p><span style=\"font-weight: 400;\">Yes. We can audit the existing stages, scoring, routing and handoff logic, identify where leads are getting stuck and improve the areas that need attention rather than unnecessarily rebuilding everything.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1054\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1054\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Can RightWave help with sales follow-up SLAs?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1054\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1054\"><p><span style=\"font-weight: 400;\">Yes. We can support the workflow, routing and alerting required to help high-intent leads reach Sales within agreed follow-up expectations.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1055\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1055\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What happens to leads that are not ready for Sales?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1055\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1055\"><p><span style=\"font-weight: 400;\">They can move into an appropriate nurture or recycling path rather than remaining indefinitely with Sales or disappearing from the funnel.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1056\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1056\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Does Lead Quality Management require AI?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1056\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1056\"><p><span style=\"font-weight: 400;\">No. Lifecycle, scoring and routing can operate through your existing MAP and CRM workflows.<\/span><\/p><p><span style=\"font-weight: 400;\">AI can be added where it creates a practical advantage once the underlying logic and data are reliable.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1057\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-1057\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Why do high-intent leads get lost?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1057\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-1057\"><p><span style=\"font-weight: 400;\">Usually because something in the lifecycle breaks: the stage is unclear, the score does not reflect intent, routing is incorrect or the sales handoff does not happen quickly enough.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What does Lead Quality Management include?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">RightWave can support lifecycle stages, lead scoring, routing rules, forms and triggers, CRM automation, sales alerts, nurture paths and reporting on lead flow and handoff performance.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Is this a lead generation service?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">No.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">This service is primarily focused on <\\\/span><b>what happens after a prospect enters or engages with your marketing environment<\\\/b><span style=\\\"font-weight: 400;\\\"> \\u2014 how that person is scored, classified, routed, nurtured and handed to Sales.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Can RightWave improve our existing lifecycle?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Yes. We can audit the existing stages, scoring, routing and handoff logic, identify where leads are getting stuck and improve the areas that need attention rather than unnecessarily rebuilding everything.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Can RightWave help with sales follow-up SLAs?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Yes. We can support the workflow, routing and alerting required to help high-intent leads reach Sales within agreed follow-up expectations.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"What happens to leads that are not ready for Sales?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">They can move into an appropriate nurture or recycling path rather than remaining indefinitely with Sales or disappearing from the funnel.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Does Lead Quality Management require AI?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">No. Lifecycle, scoring and routing can operate through your existing MAP and CRM workflows.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">AI can be added where it creates a practical advantage once the underlying logic and data are reliable.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Why do high-intent leads get lost?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Usually because something in the lifecycle breaks: the stage is unclear, the score does not reflect intent, routing is incorrect or the sales handoff does not happen quickly enough.<\\\/span><\\\/p>\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b8b5a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b8b5a0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf2a11e\" data-id=\"bf2a11e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8f8852f elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"8f8852f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b8ca4f5\" data-id=\"b8ca4f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32a5082 elementor-widget elementor-widget-heading\" data-id=\"32a5082\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GET STARTED<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9b854c elementor-widget elementor-widget-heading\" data-id=\"c9b854c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tell us where leads are getting stuck.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6556c3 elementor-widget elementor-widget-heading\" data-id=\"a6556c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RightWave can help connect lifecycle stages, scoring, routing, nurture and sales follow-up so qualified leads keep moving.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3397db3 elementor-widget elementor-widget-html\" data-id=\"3397db3\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<html>\r\n<head>\r\n<meta http-equiv=\"Content-Type\" content=\"text\/html; charset=UTF-8\" \/>\r\n<!-- Add jQuery library -->\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/lib\/jquery-1.10.1.min.js\"><\/script>\r\n<!-- Add mousewheel plugin (this is optional) -->\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/lib\/jquery.mousewheel-3.0.6.pack.js\"><\/script>\r\n<!-- Add fancyBox main JS and CSS files -->\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/jquery.fancybox.js?v=2.1.5\"><\/script>\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/jquery.fancybox.css?v=2.1.5\" media=\"screen\" \/>\r\n<!-- Add Button helper (this is optional) -->\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-buttons.css?v=1.0.5\" \/>\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-buttons.js?v=1.0.5\"><\/script>\r\n<!-- Add Thumbnail helper (this is optional) -->\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-thumbs.css?v=1.0.7\" \/>\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-thumbs.js?v=1.0.7\"><\/script>\r\n<!-- Add Media helper (this is optional) -->\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-media.js?v=1.0.6\"><\/script>\r\n<script type=\"text\/javascript\">\r\nvar rw=jQuery;\r\nrw.noConflict();\r\nrw(document).ready(function() {\r\n\/*\r\n*  Simple image gallery. Uses default settings\r\n*\/\r\n\r\nrw('.fancybox').fancybox();\r\n\r\n\/*\r\n*  Media helper. Group items, disable animations, hide arrows, enable media and button helpers.\r\n*\/\r\nrw('.fancybox-media')\r\n.attr('rel', 'media-gallery')\r\n.fancybox({\r\nopenEffect : 'none',\r\ncloseEffect : 'none',\r\nprevEffect : 'none',\r\nnextEffect : 'none',\r\n\r\narrows : false,\r\nhelpers : {\r\nmedia : {},\r\nbuttons : {}\r\n}\r\n});\r\n\r\n\/*\r\n*  Open manually\r\n*\/\r\n\r\n\r\nrw(\"#fancybox-sales-enquiry-lwt\").click(function() {\r\nrw.fancybox.open({\r\nhref : 'https:\/\/maas.rightwave.com\/rws\/getform\/reg\/sales-inquiry-new-ver',\r\ntype : 'iframe',\r\npadding : [10, 10, 10, 10],\r\nwidth: 550,\r\nheight:  630,\r\n});\r\n});\r\n\r\n\r\n\r\n\r\n});\r\n<\/script>\r\n\r\n<\/head>\r\n<body>\r\n<div class=\"\">\r\n<a id=\"fancybox-sales-enquiry-lwt\" style=\"background: #8ABA4B;color: #fff;font-size: 16px;line-height: 26px;padding: 15px 30px;border-radius: 8px;\" href=\"javascript:;\">Schedule a Consultation<\/a>\r\n<\/div>\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aebb396\" data-id=\"aebb396\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lead Quality Management RightWave helps marketing teams build and improve the lifecycle, scoring, routing and sales handoffs that determine what happens after a lead enters the system. We help make sure a lead that is ready to talk reaches the right person, with the right information, at the right time. Schedule a Consultation Lifecycle Stages&hellip;<\/p>\n","protected":false},"author":46,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-81886","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/pages\/81886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/comments?post=81886"}],"version-history":[{"count":73,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/pages\/81886\/revisions"}],"predecessor-version":[{"id":91497,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/pages\/81886\/revisions\/91497"}],"wp:attachment":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/media?parent=81886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}