{"id":81878,"date":"2023-08-17T11:10:41","date_gmt":"2023-08-17T18:10:41","guid":{"rendered":"https:\/\/rightwave.com\/rwi\/?page_id=81878"},"modified":"2026-09-21T21:49:18","modified_gmt":"2026-09-22T04:49:18","slug":"data-quality-management","status":"publish","type":"page","link":"https:\/\/rightwave.com\/rwi\/data-quality-management","title":{"rendered":"Data Quality Management"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"81878\" class=\"elementor elementor-81878\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b1d9ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b1d9ef\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9be145\" data-id=\"a9be145\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7813e17 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7813e17\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6f95c17\" data-id=\"6f95c17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cde9b1b elementor-widget elementor-widget-heading\" data-id=\"cde9b1b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Data Quality\nManagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a40607 elementor-widget elementor-widget-heading\" data-id=\"9a40607\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Campaigns, scoring, routing, personalization, attribution, reporting and AI all depend on the quality of the data underneath them. RightWave helps marketing teams clean, standardize, enrich, deduplicate and govern their data so their systems, processes and decisions are built on information they can trust.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba7967 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"6ba7967\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n\/* =========================================================\n   RIGHTWAVE LOGO CAROUSEL\n   Elementor HTML Widget\n   ========================================================= *\/\n\n.rw-logo-carousel {\n    --rw-gap: 8px;\n\n    width: 100%;\n    max-width: 100%;\n    overflow: hidden;\n    position: relative;\n    padding: 5px 0;\n}\n\n.rw-logo-carousel *,\n.rw-logo-carousel *::before,\n.rw-logo-carousel *::after {\n    box-sizing: border-box;\n}\n\n\n\/* =========================================================\n   CAROUSEL TRACK\n   ========================================================= *\/\n\n.rw-logo-carousel__track {\n    display: flex;\n    gap: var(--rw-gap);\n    align-items: center;\n    will-change: transform;\n\n    width: max-content;\n    transform: translate3d(0,0,0);\n}\n\n\n\/* =========================================================\n   LOGO ITEM\n   Desktop = 4 Logos\n   ========================================================= *\/\n\n.rw-logo-carousel__item {\n    flex: 0 0 auto;\n    width: 165px;\n    height: 70px;\n\n    display: flex;\n    align-items: center;\n    justify-content: center;\n\n    padding: 2px 1px;\n\n    overflow: hidden;\n}\n\n\n\/* =========================================================\n   LOGO LINK\n   ========================================================= *\/\n\n.rw-logo-carousel__link {\n    width: 100%;\n    height: 100%;\n\n    display: flex;\n    align-items: center;\n    justify-content: center;\n\n    text-decoration: none !important;\n\n    border: 0;\n    outline: none;\n\n    cursor: pointer;\n}\n\n\n\/* =========================================================\n   NORMAL LOGOS\n   ========================================================= *\/\n\n.rw-logo-carousel__item img {\n    display: block;\n\n    width: 100%;\n    max-width: 135px;\n\n    height: 60px;\n\n    object-fit: contain;\n\n    transition:\n        transform 0.3s ease;\n}\n\n\n\/* =========================================================\n   LOGO 4 & LOGO 5\n   INCREASED WIDTH ONLY\n   ========================================================= *\/\n\n.rw-logo-carousel__item:nth-child(4) img,\n.rw-logo-carousel__item:nth-child(5) img {\n    width: 100%;\n    max-width: 165px;\n}\n\n\n\/* =========================================================\n   HOVER\n   ========================================================= *\/\n\n.rw-logo-carousel__link:hover img {\n    transform: scale(1.04);\n}\n\n\n\/* =========================================================\n   TABLET\n   2 LOGOS VISIBLE\n   ========================================================= *\/\n\n@media (max-width: 1024px) {\n\n    .rw-logo-carousel {\n        --rw-gap: 7px;\n    }\n\n    .rw-logo-carousel__item {\n        flex: 0 0 auto;\n        width: 155px;\n        height: 65px;\n\n        padding: 2px 1px;\n    }\n\n    .rw-logo-carousel__item img {\n\n        width: 94%;\n        max-width: 165px;\n\n        height: 55px;\n    }\n\n\n    \/* Logo 4 & 5 wider on tablet *\/\n\n    .rw-logo-carousel__item:nth-child(4) img,\n    .rw-logo-carousel__item:nth-child(5) img {\n        width: 100%;\n        max-width: 165px;\n    }\n}\n\n\n\/* =========================================================\n   MOBILE\n   2 LOGOS VISIBLE\n   1 LOGO SCROLLS AT A TIME\n   ========================================================= *\/\n\n@media (max-width: 767px) {\n\n    .rw-logo-carousel {\n        --rw-gap: 6px;\n    }\n\n    .rw-logo-carousel__item {\n        flex: 0 0 auto;\n        width: 145px;\n        height: 60px;\n\n        padding: 0;\n    }\n\n    .rw-logo-carousel__item img {\n\n        width: 100%;\n        max-width: 140px;\n\n        height: 50px;\n    }\n\n\n    \/* Logo 4 & 5 wider on mobile *\/\n\n    .rw-logo-carousel__item:nth-child(4) img,\n    .rw-logo-carousel__item:nth-child(5) img {\n        width: 100%;\n        max-width: 145px;\n    }\n}\n\n\n\/* =========================================================\n   VERY SMALL MOBILE\n   ========================================================= *\/\n\n@media (max-width: 480px) {\n\n    .rw-logo-carousel {\n        --rw-gap: 5px;\n    }\n\n    .rw-logo-carousel__item {\n        flex: 0 0 auto;\n        width: 135px;\n        height: 55px;\n\n        padding: 0;\n    }\n\n    .rw-logo-carousel__item img {\n\n        width: 100%;\n        max-width: 130px;\n        height: 46px;\n    }\n\n\n    \/* Logo 4 & 5 wider on small mobile *\/\n\n    .rw-logo-carousel__item:nth-child(4) img,\n    .rw-logo-carousel__item:nth-child(5) img {\n        width: 100%;\n        max-width: 135px;\n    }\n}\n<\/style>\n\n\n<!-- =========================================================\n     LOGO CAROUSEL\n     ========================================================= -->\n\n<div\n    class=\"rw-logo-carousel\"\n    id=\"rwLogoCarousel\"\n>\n\n    <div\n        class=\"rw-logo-carousel__track\"\n    >\n\n\n        <!-- =================================================\n             LOGO 1 - ADOBE MARKETO ENGAGE\n             ================================================= -->\n\n        <div class=\"rw-logo-carousel__item\">\n\n            <a\n                class=\"rw-logo-carousel__link\"\n                href=\"https:\/\/rightwave.com\/rwi\/marketo-engage-support\"\n                aria-label=\"Adobe Marketo Engage Support\"\n            >\n\n                <img decoding=\"async\"\n                    src=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2026\/09\/adobe-marketo-engage-logo.png\"\n                    alt=\"Adobe Marketo Engage\"\n                    loading=\"lazy\"\n                >\n\n            <\/a>\n\n        <\/div>\n\n\n        <!-- =================================================\n             LOGO 2 - HUBSPOT\n             ================================================= -->\n\n        <div class=\"rw-logo-carousel__item\">\n\n            <a\n                class=\"rw-logo-carousel__link\"\n                href=\"https:\/\/rightwave.com\/rwi\/hubspot-support\"\n                aria-label=\"HubSpot Support\"\n            >\n\n                <img decoding=\"async\"\n                    src=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2026\/09\/Hubspot.png\"\n                    alt=\"HubSpot\"\n                    loading=\"lazy\"\n                >\n\n            <\/a>\n\n        <\/div>\n\n\n        <!-- =================================================\n             LOGO 3 - ELOQUA\n             ================================================= -->\n\n       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>\n\n                <img decoding=\"async\"\n                    src=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2026\/09\/account-management.png\"\n                    alt=\"Salesforce CRM\"\n                    loading=\"lazy\"\n                >\n\n            <\/a>\n\n        <\/div>\n\n\n        <!-- =================================================\n             LOGO 5 - SALESFORCE MARKETING CLOUD\n             Wider Logo\n             ================================================= -->\n\n        <div class=\"rw-logo-carousel__item\">\n\n            <a\n                class=\"rw-logo-carousel__link\"\n                href=\"https:\/\/rightwave.com\/rwi\/salesforce-marketing-cloud-data-360-agentforce-support\"\n                aria-label=\"Salesforce Marketing Cloud Data 360 Agentforce Support\"\n            >\n\n                <img decoding=\"async\"\n                    src=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2026\/09\/Marketing-Cloud.png\"\n                    alt=\"Salesforce Marketing Cloud\"\n                    loading=\"lazy\"\n                >\n\n            <\/a>\n\n        <\/div>\n\n\n    <\/div>\n\n<\/div>\n\n\n<script>\n(function () {\n    'use strict';\n\n    const carousel = document.getElementById('rwLogoCarousel');\n    if (!carousel) return;\n\n    const track = carousel.querySelector('.rw-logo-carousel__track');\n    if (!track) return;\n\n    const originalItems = Array.from(\n        track.querySelectorAll('.rw-logo-carousel__item')\n    );\n\n    if (!originalItems.length) return;\n\n    \/* Constant scrolling speed in pixels per second.\n       Increase this number for faster movement. *\/\n    const SPEED = 42;\n\n    \/* Duplicate the complete logo set.\n       This creates the seamless second half used for the loop. *\/\n    originalItems.forEach(function (item) {\n        const clone = item.cloneNode(true);\n        clone.classList.add('rw-logo-carousel__clone');\n        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\/>\r\n<!-- Add jQuery library -->\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/lib\/jquery-1.10.1.min.js\"><\/script>\r\n<!-- Add mousewheel plugin (this is optional) -->\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/lib\/jquery.mousewheel-3.0.6.pack.js\"><\/script>\r\n<!-- Add fancyBox main JS and CSS files -->\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/jquery.fancybox.js?v=2.1.5\"><\/script>\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/jquery.fancybox.css?v=2.1.5\" media=\"screen\" \/>\r\n<!-- Add Button helper (this is optional) -->\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-buttons.css?v=1.0.5\" \/>\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-buttons.js?v=1.0.5\"><\/script>\r\n<!-- Add Thumbnail helper (this is optional) -->\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-thumbs.css?v=1.0.7\" \/>\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-thumbs.js?v=1.0.7\"><\/script>\r\n<!-- Add Media helper (this is optional) -->\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-media.js?v=1.0.6\"><\/script>\r\n<script type=\"text\/javascript\">\r\nvar rw=jQuery;\r\nrw.noConflict();\r\nrw(document).ready(function() {\r\n\/*\r\n*  Simple image gallery. Uses default settings\r\n*\/\r\n\r\nrw('.fancybox').fancybox();\r\n\r\n\/*\r\n*  Media helper. 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Consultation<\/a>\r\n<\/div>\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-efe8372\" data-id=\"efe8372\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc91564 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"cc91564\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"950\" height=\"664\" src=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2023\/09\/Data-Quality-Management-Hero-e1731335495363.png?wsr\" class=\"attachment-large size-large wp-image-82156\" alt=\"Data-Quality-Management-Hero\" 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elementor-element-3c226f3 elementor-position-left elementor-mobile-position-left elementor-vertical-align-middle elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"3c226f3\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"50\" height=\"50\" viewBox=\"0 0 50 50\" fill=\"none\"><path d=\"M44.4266 33.0474C45.864 36.2142 45.2818 40.0734 42.6776 42.6776C40.0825 45.2728 36.2294 45.8709 33.0474 44.4266C31.8247 47.6826 28.6832 50 25 50C21.3168 50 18.1753 47.6826 16.9526 44.4266C13.7735 45.8695 9.91973 45.275 7.32236 42.6776C4.71816 40.0734 4.13613 36.2142 5.57344 33.0474C2.31738 31.8247 0 28.6832 0 25C0 21.3168 2.31738 18.1753 5.57344 16.9526C4.13604 13.7858 4.71816 9.92656 7.32236 7.32236C9.92666 4.71816 13.7859 4.13613 16.9526 5.57344C18.1753 2.31738 21.3168 0 25 0C28.6832 0 31.8247 2.31738 33.0474 5.57344C36.2142 4.13604 40.0733 4.71807 42.6776 7.32236C45.2818 9.92656 45.8639 13.7858 44.4266 16.9526C47.6826 18.1753 50 21.3168 50 25C50 28.6832 47.6826 31.8247 44.4266 33.0474ZM21.4174 37.2989L39.3861 19.3302C39.9963 18.72 39.9963 17.7307 39.3861 17.1205L37.1765 14.9108C36.5663 14.3007 35.577 14.3006 34.9667 14.9108L20.3125 29.5649L13.4708 22.7232C12.8606 22.1131 11.8713 22.1131 11.261 22.7232L9.05137 24.9329C8.44121 25.5431 8.44121 26.5324 9.05137 27.1426L19.2076 37.2988C19.8179 37.9092 20.8072 37.9092 21.4174 37.2989Z\" fill=\"#8ABA4B\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDatabase Audits &amp; Cleanup\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ad774d elementor-widget elementor-widget-text-editor\" data-id=\"8ad774d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Identify duplicate, junk, bounced, inactive and unusable records and uncover the gaps affecting database health.<\/span><\/p><p><span style=\"font-weight: 400;\">We also help establish appropriate rules for suppression, re-engagement and archiving so the database remains useful rather than simply continuing to grow.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ac3edba\" data-id=\"ac3edba\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a87dd2 elementor-position-left elementor-mobile-position-left elementor-vertical-align-middle elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"1a87dd2\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"51\" height=\"50\" viewBox=\"0 0 51 50\" fill=\"none\"><path d=\"M47.9246 0H2.35981C0.266141 0 -0.790315 2.52598 0.693163 4.00107L18.8565 22.0645V42.1875C18.8565 42.9522 19.2318 43.6689 19.8619 44.1076L27.7188 49.5744C29.2689 50.6533 31.4275 49.5598 31.4275 47.6543V22.0645L49.5914 4.00107C51.0718 2.52891 50.0226 0 47.9246 0Z\" fill=\"#8ABA4B\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tStandardization &amp; Field Governance\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2aa212 elementor-widget elementor-widget-text-editor\" data-id=\"d2aa212\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Normalize values such as country, industry, job function, company name, lead source and lifecycle stage, then put controls in place to keep those values consistent.<\/span><\/p><p><span style=\"font-weight: 400;\">This gives campaigns, workflows and reports a common set of data to work with.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-886d3a1\" data-id=\"886d3a1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffbe576 elementor-position-left elementor-mobile-position-left elementor-vertical-align-middle elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"ffbe576\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"50\" height=\"50\" viewBox=\"0 0 50 50\" fill=\"none\"><path d=\"M1.05754 24.1384C-0.0653859 24.5875 -0.358323 26.0423 0.491194 26.8918L5.84218 32.2423L12.9898 29.86L10.6073 37.007L23.1059 49.5046C23.9652 50.3638 25.4104 50.0611 25.8595 48.9383L35.4386 25.1441L24.8538 14.5602L1.05754 24.1384ZM49.5386 2.66794L47.3318 0.461337C46.7264 -0.153779 45.7304 -0.153779 45.125 0.461337L35.1359 10.4399L31.191 6.49533C30.7809 6.07549 30.0778 6.20242 29.8337 6.73942L27.1778 12.461L37.538 22.8203L43.26 20.1646C43.7873 19.9205 43.9142 19.2175 43.5041 18.8074L39.5592 14.8629L49.5386 4.87455C50.1538 4.2692 50.1538 3.28306 49.5386 2.66794Z\" fill=\"#8ABA4B\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDeduplication &amp; Record Accuracy\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af55a9b elementor-widget elementor-widget-text-editor\" data-id=\"af55a9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Find duplicate people and accounts created through forms, imports, integrations and system syncs.<\/span><\/p><p><span style=\"font-weight: 400;\">RightWave helps establish more reliable records so engagement, scoring, attribution and sales activity are not fragmented across multiple versions of the same person or company.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b34d8ad elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"b34d8ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5a14213\" data-id=\"5a14213\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11e089f elementor-position-left elementor-mobile-position-left elementor-vertical-align-middle elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"11e089f\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"50\" height=\"50\" viewBox=\"0 0 50 50\" fill=\"none\"><path d=\"M48.4375 21.875H43.4687C42.1494 14.0293 35.9707 7.85059 28.125 6.53125V1.5625C28.125 0.699219 27.4258 0 26.5625 0H23.4375C22.5742 0 21.875 0.699219 21.875 1.5625V6.53125C14.0293 7.85059 7.85059 14.0293 6.53125 21.875H1.5625C0.699219 21.875 0 22.5742 0 23.4375V26.5625C0 27.4258 0.699219 28.125 1.5625 28.125H6.53125C7.85059 35.9707 14.0293 42.1494 21.875 43.4687V48.4375C21.875 49.3008 22.5742 50 23.4375 50H26.5625C27.4258 50 28.125 49.3008 28.125 48.4375V43.4687C35.9707 42.1494 42.1494 35.9707 43.4687 28.125H48.4375C49.3008 28.125 50 27.4258 50 26.5625V23.4375C50 22.5742 49.3008 21.875 48.4375 21.875ZM25 37.5C18.0957 37.5 12.5 31.9033 12.5 25C12.5 18.0967 18.0957 12.5 25 12.5C31.9043 12.5 37.5 18.0967 37.5 25C37.5 31.9033 31.9043 37.5 25 37.5ZM25 16.4062C20.2539 16.4062 16.4062 20.2539 16.4062 25C16.4062 29.7461 20.2539 33.5938 25 33.5938C29.7461 33.5938 33.5938 29.7461 33.5938 25C33.5938 20.2539 29.7461 16.4062 25 16.4062Z\" fill=\"#8ABA4B\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEnrichment &amp; Data Maintenance\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b59847f elementor-widget elementor-widget-text-editor\" data-id=\"b59847f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Fill important gaps in contact and account data and identify information that has become outdated as people change companies, roles and responsibilities.<\/span><\/p><p><span style=\"font-weight: 400;\">Better firmographic and demographic data supports stronger targeting, segmentation, scoring and ABM.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-60f6474\" data-id=\"60f6474\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3faa025 elementor-position-left elementor-mobile-position-left elementor-vertical-align-middle elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"3faa025\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"58\" height=\"50\" viewBox=\"0 0 58 50\" fill=\"none\"><path d=\"M0.527749 9.45161L9.50526 0.522823C10.2065 -0.174386 11.3441 -0.174163 12.0449 0.522823L21.0221 9.45161C22.1524 10.5755 21.3475 12.5 19.7522 12.5H14.3669V48.2143C14.3669 49.2006 13.5629 50 12.571 50H8.97929C7.98742 50 7.18343 49.2006 7.18343 48.2143V12.5H1.79765C0.199219 12.5 -0.600163 10.5733 0.527749 9.45161ZM26.9379 7.14291H55.6717C56.6635 7.14291 57.4675 6.34346 57.4675 5.35719V1.78577C57.4675 0.799497 56.6635 5.60223e-05 55.6717 5.60223e-05H26.9379C25.946 5.60223e-05 25.142 0.799497 25.142 1.78577V5.35719C25.142 6.34346 25.946 7.14291 26.9379 7.14291ZM25.142 19.6429V16.0715C25.142 15.0852 25.946 14.2858 26.9379 14.2858H48.4882C49.4801 14.2858 50.2841 15.0852 50.2841 16.0715V19.6429C50.2841 20.6292 49.4801 21.4286 48.4882 21.4286H26.9379C25.946 21.4286 25.142 20.6292 25.142 19.6429ZM25.142 48.2143V44.6429C25.142 43.6566 25.946 42.8572 26.9379 42.8572H34.1213C35.1132 42.8572 35.9172 43.6566 35.9172 44.6429V48.2143C35.9172 49.2006 35.1132 50 34.1213 50H26.9379C25.946 50 25.142 49.2006 25.142 48.2143ZM25.142 33.9286V30.3572C25.142 29.3709 25.946 28.5715 26.9379 28.5715H41.3048C42.2967 28.5715 43.1006 29.3709 43.1006 30.3572V33.9286C43.1006 34.9149 42.2967 35.7143 41.3048 35.7143H26.9379C25.946 35.7143 25.142 34.9149 25.142 33.9286Z\" fill=\"#8ABA4B\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tData Flow &amp; System Alignment\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b0e688 elementor-widget elementor-widget-text-editor\" data-id=\"1b0e688\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Identify field mapping, sync and governance problems between your marketing automation platform and CRM.<\/span><\/p><p><span style=\"font-weight: 400;\">We help keep lifecycle stages, lead status, consent, campaign activity and other important information moving consistently across systems.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6004f77\" data-id=\"6004f77\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b846803 elementor-position-left elementor-mobile-position-left elementor-vertical-align-middle elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"b846803\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"57\" height=\"50\" viewBox=\"0 0 57 50\" fill=\"none\"><path d=\"M56.25 21.875C56.25 19.8344 54.9453 18.0991 53.125 17.4553V6.25001C53.125 2.79825 50.3268 0 46.875 0C40.5288 5.46876 33.0048 12.5 20.3125 12.5H4.6875C2.09863 12.5 0 14.5987 0 17.1875V26.5625C0 29.1514 2.09863 31.25 4.6875 31.25H8.9124C7.08213 37.5635 9.15449 42.6152 10.7497 47.6016C10.9159 48.1212 11.2578 48.5678 11.7187 48.8595C13.7479 50.1441 18.3939 50.3885 20.8762 49.3625C22.4432 48.7147 22.8254 46.6844 21.6107 45.5014C19.8033 43.7411 18.6678 41.8969 19.6776 39.5583C19.757 39.3748 19.7892 39.1744 19.7714 38.9753C19.7536 38.7762 19.6863 38.5848 19.5756 38.4183C17.9829 36.0083 19.2259 32.3532 22.3604 31.3136C33.8284 32.0203 40.878 38.5822 46.875 43.7501C50.3268 43.7501 53.125 40.9518 53.125 37.5001V26.2948C54.9453 25.651 56.25 23.9157 56.25 21.875ZM46.875 35.5328C41.5421 31.1403 34.6647 26.4566 25 25.2806V18.4694C34.6647 17.2934 41.5421 12.6098 46.875 8.2172V35.5328Z\" fill=\"#8ABA4B\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSegmentation, Attribution &amp; Reporting Readiness\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4fe8c3 elementor-widget elementor-widget-text-editor\" data-id=\"c4fe8c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Make sure the fields used by campaigns, scoring, routing, attribution and reporting are populated, standardized and usable.<\/span><\/p><p><span style=\"font-weight: 400;\">Clean data is not simply a database objective. It is the foundation that allows the rest of Marketing Operations to work reliably.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28ebd72 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28ebd72\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cb09fd\" data-id=\"0cb09fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5c70d19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c70d19\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-43849d4\" data-id=\"43849d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96c7767 elementor-widget elementor-widget-heading\" data-id=\"96c7767\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RIGHTDATA NORMALIZER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa568f6 elementor-widget elementor-widget-text-editor\" data-id=\"fa568f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For organizations that need automated data normalization as records enter and move through their marketing systems, RightWave also offers <\/span><b>RightData Normalizer (RDN)<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">RDN can complement RightWave\u2019s broader Data Quality Management service by continuously standardizing and normalizing marketing data.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-312445e elementor-widget elementor-widget-html\" data-id=\"312445e\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<html>\r\n<head>\r\n<meta http-equiv=\"Content-Type\" content=\"text\/html; charset=UTF-8\" \/>\r\n<!-- Add jQuery library -->\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/lib\/jquery-1.10.1.min.js\"><\/script>\r\n<!-- Add mousewheel plugin (this is optional) -->\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/lib\/jquery.mousewheel-3.0.6.pack.js\"><\/script>\r\n<!-- Add fancyBox main JS and CSS files -->\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/jquery.fancybox.js?v=2.1.5\"><\/script>\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/jquery.fancybox.css?v=2.1.5\" media=\"screen\" \/>\r\n<!-- Add Button helper (this is optional) -->\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-buttons.css?v=1.0.5\" \/>\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-buttons.js?v=1.0.5\"><\/script>\r\n<!-- Add Thumbnail helper (this is optional) -->\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-thumbs.css?v=1.0.7\" \/>\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-thumbs.js?v=1.0.7\"><\/script>\r\n<!-- Add Media helper (this is optional) -->\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-media.js?v=1.0.6\"><\/script>\r\n<script type=\"text\/javascript\">\r\nvar rw=jQuery;\r\nrw.noConflict();\r\nrw(document).ready(function() {\r\n\/*\r\n*  Simple image gallery. Uses default settings\r\n*\/\r\n\r\nrw('.fancybox').fancybox();\r\n\r\n\/*\r\n*  Media helper. Group items, disable animations, hide arrows, enable media and button helpers.\r\n*\/\r\nrw('.fancybox-media')\r\n.attr('rel', 'media-gallery')\r\n.fancybox({\r\nopenEffect : 'none',\r\ncloseEffect : 'none',\r\nprevEffect : 'none',\r\nnextEffect : 'none',\r\n\r\narrows : false,\r\nhelpers : {\r\nmedia : {},\r\nbuttons : {}\r\n}\r\n});\r\n\r\n\/*\r\n*  Open manually\r\n*\/\r\n\r\n\r\nrw(\"#fancybox-sales-enquiry\").click(function() {\r\nrw.fancybox.open({\r\nhref : 'https:\/\/maas.rightwave.com\/rws\/dnres\/reg\/RightWave_RDN_Adobe_Partner.pdf',\r\ntype : 'iframe',\r\npadding : [10, 10, 10, 10],\r\nwidth: 550,\r\nheight:  630,\r\n});\r\n});\r\n\r\n\r\n\r\n\r\n});\r\n<\/script>\r\n\r\n<\/head>\r\n<body>\r\n<div class=\"\">\r\n<a id=\"fancybox-sales-enquiry\" style=\"background: #8ABA4B;color: #fff;font-size: 16px;line-height: 26px;padding: 15px 30px;border-radius: 8px;\" href=\"https:\/\/rightwave.com\/rwi\/product\">  Download Product Overview\r\n<\/a>\r\n<\/div>\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-182403a\" data-id=\"182403a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a3896e elementor-widget elementor-widget-image\" data-id=\"2a3896e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"963\" height=\"681\" src=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2023\/08\/Product-Image.png?wsr\" class=\"attachment-full size-full wp-image-81748\" alt=\"\" srcset=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2023\/08\/Product-Image.png 963w, https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2023\/08\/Product-Image-300x212.png 300w, https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2023\/08\/Product-Image-768x543.png 768w\" sizes=\"(max-width: 963px) 100vw, 963px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b58dd75 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b58dd75\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16aa5f3\" data-id=\"16aa5f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-13a776a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13a776a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-de770c0\" data-id=\"de770c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e359077 elementor-widget elementor-widget-image\" data-id=\"e359077\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"402\" height=\"384\" src=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2025\/06\/Why-Choose-Us-03.png?wsr\" class=\"attachment-full size-full wp-image-88885\" alt=\"\" srcset=\"https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2025\/06\/Why-Choose-Us-03.png 402w, https:\/\/rightwave.com\/rwi\/wp-content\/uploads\/2025\/06\/Why-Choose-Us-03-300x287.png 300w\" sizes=\"(max-width: 402px) 100vw, 402px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-95ab800\" data-id=\"95ab800\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b1ad33 elementor-widget elementor-widget-heading\" data-id=\"5b1ad33\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI READINESS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b31ee49 elementor-widget elementor-widget-text-editor\" data-id=\"b31ee49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">AI does not correct poor data. It works with the information available to it.<\/span><\/p><p><span style=\"font-weight: 400;\">Weak underlying data can affect predictive scoring, qualification, routing, personalization and automated reporting. As more decisions move into automated workflows and agents, inaccurate data can spread problems faster and at much greater scale.<\/span><\/p><p><span style=\"font-weight: 400;\">RightWave helps prepare the underlying data, governance and validation processes so AI and automation operate on a more reliable foundation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-762f535 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"762f535\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e27ea2\" data-id=\"1e27ea2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2edb99 elementor-widget elementor-widget-heading\" data-id=\"a2edb99\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Testimonials<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e293578 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e293578\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96cb0b3\" data-id=\"96cb0b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b45aad8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b45aad8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6d80c09\" data-id=\"6d80c09\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10e35f9 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"10e35f9\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"78\" height=\"78\" viewBox=\"0 0 78 78\" fill=\"none\"><path opacity=\"0.1\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M17.3333 37.2667V42.9H35.1V78H0.000864667L0 37.2667C0 23.846 3.88495 12.7351 11.5459 6.49994C16.8454 2.18685 23.2693 0 31.2 0V18.4737C26.8948 18.4737 17.3333 20.197 17.3333 37.2667ZM60.2333 37.2667V42.9H78V78H42.9V37.2667C42.9 23.846 46.3516 12.7351 54.0126 6.49994C59.3121 2.18685 66.1693 0 74.1 0V18.4737C69.7948 18.4737 60.2333 20.197 60.2333 37.2667Z\" fill=\"#00202C\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7784d1 elementor-widget elementor-widget-heading\" data-id=\"f7784d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">RightWave transformed our marketing operations. We don't have to manage employee absences, product training, and technical recruitment anymore.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2369078 elementor-widget elementor-widget-heading\" data-id=\"2369078\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Marketing Operations Head\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7840ed5 elementor-widget elementor-widget-heading\" data-id=\"7840ed5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Global SaaS Company\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c89b672\" data-id=\"c89b672\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f7edb7 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0f7edb7\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"78\" height=\"78\" viewBox=\"0 0 78 78\" fill=\"none\"><path opacity=\"0.1\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M17.3333 37.2667V42.9H35.1V78H0.000864667L0 37.2667C0 23.846 3.88495 12.7351 11.5459 6.49994C16.8454 2.18685 23.2693 0 31.2 0V18.4737C26.8948 18.4737 17.3333 20.197 17.3333 37.2667ZM60.2333 37.2667V42.9H78V78H42.9V37.2667C42.9 23.846 46.3516 12.7351 54.0126 6.49994C59.3121 2.18685 66.1693 0 74.1 0V18.4737C69.7948 18.4737 60.2333 20.197 60.2333 37.2667Z\" fill=\"#00202C\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16b187a elementor-widget elementor-widget-heading\" data-id=\"16b187a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">RightWave got our MarTech stack running, integrated and operational in less than four weeks to meet a highly anticipated and publicized launch date.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ab77e6 elementor-widget elementor-widget-heading\" data-id=\"2ab77e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Marketing Head<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5208d3 elementor-widget elementor-widget-heading\" data-id=\"a5208d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">SaaS Startup\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-91144c3\" data-id=\"91144c3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79510c9 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"79510c9\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"78\" height=\"78\" viewBox=\"0 0 78 78\" fill=\"none\"><path opacity=\"0.1\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M17.3333 37.2667V42.9H35.1V78H0.000864667L0 37.2667C0 23.846 3.88495 12.7351 11.5459 6.49994C16.8454 2.18685 23.2693 0 31.2 0V18.4737C26.8948 18.4737 17.3333 20.197 17.3333 37.2667ZM60.2333 37.2667V42.9H78V78H42.9V37.2667C42.9 23.846 46.3516 12.7351 54.0126 6.49994C59.3121 2.18685 66.1693 0 74.1 0V18.4737C69.7948 18.4737 60.2333 20.197 60.2333 37.2667Z\" fill=\"#00202C\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c621ce elementor-widget elementor-widget-heading\" data-id=\"9c621ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">RightWave's audit and action plan were game-changers. They streamlined our marketing tech, improved data quality, and enhanced our team's capabilities.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24506d8 elementor-widget elementor-widget-heading\" data-id=\"24506d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Marketing Head<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12d5195 elementor-widget elementor-widget-heading\" data-id=\"12d5195\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Global Software Company<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca49edd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca49edd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a5a92c\" data-id=\"5a5a92c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a02f6e5 elementor-widget elementor-widget-heading\" data-id=\"a02f6e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a16b2f elementor-widget elementor-widget-accordion\" data-id=\"0a16b2f\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1051\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1051\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What does RightWave's Data Quality Management service include?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1051\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1051\"><p><span style=\"font-weight: 400;\">Depending on your environment, support can include database audits and cleanup, standardization, normalization, deduplication, junk data removal, lifecycle and suppression management, lead source cleanup, enrichment, field governance, database monitoring, segmentation readiness and ongoing data governance.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1052\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1052\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How do we know if we have a data quality problem?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1052\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1052\"><p><span style=\"font-weight: 400;\">The symptoms often appear somewhere else first.<\/span><\/p><p><span style=\"font-weight: 400;\">Campaign audiences may be smaller than expected. MQL conversion may fall. Sales may question lead quality. MAP and CRM reports may disagree. Attribution may become difficult to explain. Bounce rates may increase or teams may spend too much time manually repairing lists and reports.<\/span><\/p><p><span style=\"font-weight: 400;\">Those can all point back to underlying data problems.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1053\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1053\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Is Data Quality Management a one-time cleanup?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1053\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1053\"><p><span style=\"font-weight: 400;\">It can start with a cleanup, but maintaining quality requires ongoing governance.<\/span><\/p><p><span style=\"font-weight: 400;\">New sources continually introduce missing information, inconsistent values, duplicates and stale data, so RightWave can also help establish rules and monitoring that keep the database healthier over time.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1054\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1054\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is the difference between Data Quality Management and RDN?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1054\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1054\"><p><span style=\"font-weight: 400;\">Data Quality Management is a broader team-delivered RightWave service that can address cleanup, enrichment, governance, lifecycle management, segmentation readiness and system alignment.<\/span><\/p><p><span style=\"font-weight: 400;\">RDN is RightWave&#8217;s product for continuous data normalization and can be used independently or alongside the service.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1055\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1055\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How does data quality affect reporting and attribution?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1055\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1055\"><p><span style=\"font-weight: 400;\">Duplicate records can split campaign history, inconsistent lead sources can fragment reporting and differences between MAP and CRM values can produce different answers to the same question.<\/span><\/p><p><span style=\"font-weight: 400;\">Improving the underlying data makes reporting and attribution more reliable.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1056\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1056\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Why does data quality matter for AI?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1056\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1056\"><p><span style=\"font-weight: 400;\">AI increasingly uses marketing data to score, recommend, personalize, route and analyze.<\/span><\/p><p><span style=\"font-weight: 400;\">If that information is inaccurate, automation can make the wrong decision faster and at greater scale. Reliable AI therefore starts with reliable data.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What does RightWave's Data Quality Management service include?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Depending on your environment, support can include database audits and cleanup, standardization, normalization, deduplication, junk data removal, lifecycle and suppression management, lead source cleanup, enrichment, field governance, database monitoring, segmentation readiness and ongoing data governance.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"How do we know if we have a data quality problem?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">The symptoms often appear somewhere else first.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Campaign audiences may be smaller than expected. 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Reliable AI therefore starts with reliable data.<\\\/span><\\\/p>\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea9044b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea9044b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a649b9\" data-id=\"1a649b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8f5c4cc elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"8f5c4cc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2ad9874\" data-id=\"2ad9874\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd6a9e7 elementor-widget elementor-widget-heading\" data-id=\"bd6a9e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GET STARTED<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eee44a9 elementor-widget elementor-widget-heading\" data-id=\"eee44a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Give your marketing stack data it can trust.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d95e4eb elementor-widget elementor-widget-heading\" data-id=\"d95e4eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">If your team is constantly fixing lists, questioning reports, chasing sync issues or wondering whether the data can be trusted, RightWave can help identify and address the underlying problems.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-577b4a1 elementor-widget elementor-widget-html\" data-id=\"577b4a1\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<html>\r\n<head>\r\n<meta http-equiv=\"Content-Type\" content=\"text\/html; charset=UTF-8\" \/>\r\n<!-- Add jQuery library -->\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/lib\/jquery-1.10.1.min.js\"><\/script>\r\n<!-- Add mousewheel plugin (this is optional) -->\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/lib\/jquery.mousewheel-3.0.6.pack.js\"><\/script>\r\n<!-- Add fancyBox main JS and CSS files -->\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/jquery.fancybox.js?v=2.1.5\"><\/script>\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/jquery.fancybox.css?v=2.1.5\" media=\"screen\" \/>\r\n<!-- Add Button helper (this is optional) -->\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-buttons.css?v=1.0.5\" \/>\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-buttons.js?v=1.0.5\"><\/script>\r\n<!-- Add Thumbnail helper (this is optional) -->\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-thumbs.css?v=1.0.7\" \/>\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-thumbs.js?v=1.0.7\"><\/script>\r\n<!-- Add Media helper (this is optional) -->\r\n<script type=\"text\/javascript\" src=\"https:\/\/maas.rightwave.com\/rw-fancyapps-fancyBox\/source\/helpers\/jquery.fancybox-media.js?v=1.0.6\"><\/script>\r\n<script type=\"text\/javascript\">\r\nvar rw=jQuery;\r\nrw.noConflict();\r\nrw(document).ready(function() {\r\n\/*\r\n*  Simple image gallery. 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Group items, disable animations, hide arrows, enable media and button helpers.\r\n*\/\r\nrw('.fancybox-media')\r\n.attr('rel', 'media-gallery')\r\n.fancybox({\r\nopenEffect : 'none',\r\ncloseEffect : 'none',\r\nprevEffect : 'none',\r\nnextEffect : 'none',\r\n\r\narrows : false,\r\nhelpers : {\r\nmedia : {},\r\nbuttons : {}\r\n}\r\n});\r\n\r\n\/*\r\n*  Open manually\r\n*\/\r\n\r\n\r\nrw(\"#fancybox-sales-enquiry-lwt\").click(function() {\r\nrw.fancybox.open({\r\nhref : 'https:\/\/maas.rightwave.com\/rws\/getform\/reg\/sales-inquiry-new-ver',\r\ntype : 'iframe',\r\npadding : [10, 10, 10, 10],\r\nwidth: 550,\r\nheight:  630,\r\n});\r\n});\r\n\r\n\r\n\r\n\r\n});\r\n<\/script>\r\n\r\n<\/head>\r\n<body>\r\n<div class=\"\">\r\n<a id=\"fancybox-sales-enquiry-lwt\" style=\"background: #8ABA4B;color: #fff;font-size: 16px;line-height: 26px;padding: 15px 30px;border-radius: 8px;\" href=\"javascript:;\">Schedule a Consultation<\/a>\r\n<\/div>\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d5fdbfd\" data-id=\"d5fdbfd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Data Quality Management Campaigns, scoring, routing, personalization, attribution, reporting and AI all depend on the quality of the data underneath them. RightWave helps marketing teams clean, standardize, enrich, deduplicate and govern their data so their systems, processes and decisions are built on information they can trust. Schedule a Consultation Database Audits &amp; Cleanup Identify duplicate,&hellip;<\/p>\n","protected":false},"author":46,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-81878","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/pages\/81878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/comments?post=81878"}],"version-history":[{"count":119,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/pages\/81878\/revisions"}],"predecessor-version":[{"id":91582,"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/pages\/81878\/revisions\/91582"}],"wp:attachment":[{"href":"https:\/\/rightwave.com\/rwi\/wp-json\/wp\/v2\/media?parent=81878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}